Panel 2@CrisisMappers #ICCM

Crisis Mapping for Conflict Management

Theo Dolan@theodolan

Helena Puig Larrauri@helenapuigl

Three challenges

• Bias of connectivity

• Thin engagement

• Ethics

Two lessons

• Design for engagement

• Listen to peacebuilders

One missed opportunity

Look beyond data processing and communications for early warning.

www.howtobuildpeace.comwww.howtobuildpeace.com/db

Rachel Brown @amanirachel

Sisi ni Amaniwe are peace.

“The SMS [text messages] warned us…be vigilant…so everyone was prepared”

“Some [messages] were inciting…I guess they were drafted by an organized lot of people, just to scare people”

“The SMS [text] message was used to actually mobilize people and collect them in the usual places of meetings. This is where they were given the weapons…”

TraditionalCommunity forums

Debates Face-to-face

outreach

Builds credibility, trust, and community

investment

MobileCivic education

Peace messagingViolence disruption

Enables rapid and direct

communication

Korogocho Baba Dogo Mathare Huruma Kariobangi North Dandora Kamukunji

Narok County Burnt Forest Eldoret Nakuru Sotik Transmara West

CURRENT LOCATIONS

Over 65,000 users registered on SNA-K

MODEL DEVELOPMENT Application of messaging output into behavior change communications model (SMS software).

Goal: To create a dependable behavior change communications model that provides Sisi Ni Amani with effective violence prevention and intervention messaging.

FOCUS GROUPS 30+ hours of focus groups with all key target audiences.

CO-CREATION Co-creation of messaging with research participants through situation simulations.

DRIVERS ANALYSISNarrative data analysis of the patterned behavioral barriers and drivers for each audience segment.

Process:

MESSAGING REFINEMENT Refinement of messaging based on (1) identified drivers; (2) risk management criteria; (3) situation and segment targeting.

LEARNINGSPost-campaign deeper research on behavioral drivers.

During the March 2013 election SNA-K sent:

682,227 messages

65,000 subscribers

Did you ever forward a SNA-K message?

Survey taken about SMS during the election period Sample Size = 7,350

Did you ever have a conversation about a SNA-K message?

92% of subscribers said SNA-K’s text messages had a positive impact on preventing violence in their community

Survey taken about SMS during the election period Sample Size = 7,350

“People were afraid to commit violence because thought the messages meant they were being watched.”

“The messages made me relax even in the midst of the violence that was happening…I still felt like someone was in control and watching and I knew things would be okay in the end after reading the message.”

• Not every message is right for an SMS

• More messages can mean less impact

• Targeting is key• Combination of traditional/mobile

communication is essential• Effective collaboration with

relevant response actors is required

Lessons

• Long-term engagement• Refining feedback loops for scale

while maintaining quality• Better timing & targeting of

messages• Measuring impact • More collaborative work

Challenges for the future

Peter Mwamachi@UNDP

Intro

National Steering Committee on Peace Building and Conflict Management (NSC)

National Conflict Early Warning and Early Response System

Conflict EWER Process

Verification Analysis

Crowd sourcing;

108/

NSC Structures

Media

Dissemination

Gathering

Info dissemination thru maps

Challenges; resources, coverage, technology, competing

interests

Lessons; Power of

partnerships Strength of

information & technology

(+tive & -tive) Inclusivity and

participation at the local level

Trust is key

Way forward; Policy and

coordination Gender and

EWER Technology

for EWER Linkage btwn

EW & ER Risk

management

ASANTENI

27

Helena Puig Larrauri@helenapuigl

Rachel Brown @amanirachel

Peter Mwamachi@Amani108

Thanks for participating!@CrisisMappers #ICCM

Many thanks to our sponsors!

CrisisMappers 2013