Inbound Marketing and the Future of Real-time and Social

Rebecca CorlissHead of Content and Social MediaHubSpot

RebeccaCorliss

Head of Social and Content@HubSpot

@repcor

Key QuestionsWhat is inbound and how does social play a part?What metrics are important to inbound marketers?What is real-time & how can SMBs efficiently adapt?How does HubSpot use LinkedIn today?

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1WHAT IS INBOUND

 Inbound

marketing is a fundamental

shift in how we relate

to potentialcustomers

RECYCLE/TRASH

44%SAY

‘DO NOT CALL’

200million

SKIP ADS

86% UNSUBSCRIBE

91%

PUSHPAIDRENT

INTERRUPT

INVENTORY

Email

VS.

7

PULLEARNED

OWNATTRACTASSET

Inbound Marketing Funnel

Sale

Context

Content Social, SEO, Blogging, Ads and more, and guiding to a CTA and landing page.

Attract leads down sales funnel based on what he cares about with custom CTAs, targeted emails, etc.

1Tweet

Form

Landing Page Lead

Like CTABlog Post

Landing Page

Post CTAProduct Page

Landing Page

Social to Lead Process

1Tweet

Form

Landing Page Lead

Like CTABlog Post

Landing Page

Post CTAProduct Page

Landing Page

Social to Lead Process

Company Page Post Blog Article

CTA

Landing Page

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2METRICS YOU CAN COUNT ON

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Leads

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3EFFICIENCY IN REAL-TIME

1. reactive

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CREATE MONITORING SCHEDULE

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LinkedIn Example

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find the golden follow up.

2. proactive

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WHY?

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real-time on your time.

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Relevant ads right now.

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4HOW HUBSPOT USE LINKEDIN

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4PUTTING IT ALL TOGETHER

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Offer helpful content.

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Be real-time on your time.

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Find gems in the clutter.

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Optimize with real-time metrics.

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RebeccaCorliss@repcor