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Page 1: HR - PD - Manager - Communications - PD - Manager... · Manager - Communications Position Description – Manager – Communications – V1.0 Page 2 of 3 Issue Date: April 2017 Review

Position Description Manager - Communications

Position Description – Manager – Communications – V1.0 Page 1 of 3 Issue Date: April 2017 Review Date: February 2018 RAQDMS-2-5696

THIS DOCUMENT IS UNCONTROLLED WHEN PRINTED

Location/s Support Services

Reporting to Chief Executive officer

Direct Reports nil

Level Level E as per Relationships Australia (QLD) Enterprise Agreement 2014

Date Updated February 2017

About the Role The purpose of this role is to create, implement and review communication strategies for both internal and external application. Internally, the role will provide oversight, expertise and support to the CEO and leaders in using communications to achieve the objectives of their roles and in achieving the Strategic Plan. As well as managing and delivering all aspects of internal communications and employee engagement, the role will also be responsible for external stakeholder relationship development, marketing and public relations, ensuring a positive, strong brand is maintained.

Key Responsibilities

Internal Communications Develop, implement and review a strategy that details how information is provided to the workforce, who owns what communications, and how we obtain employee feedback.

Ensure employees are provided relevant information regarding the business at the right time, supporting principles relating to employee engagement.

Support management to communicate and ensure that employees have an understanding of RAQ’s strategy, mission and values.

Preparation of internal communication materials, including scripts and messages for the CEO

Web Development Implement and review a Website and Social Media Plan that seeks to ensure RAQ digital presence meets the current and future needs of clients, potential clients and key stakeholders.

Public Relations Develop and review key organisational messages that reflect the values of RAQ, and ensure that identified positions are aware of these messages when faced with media requests.

Develop a program of events and interactions with external audiences for the senior management team to position RAQ in line with its strategy.

Provide training and support to identified spokespeople, ensuring a level of professionalism and relevant knowledge when providing responses to the media and government departments.

Write speeches and other external communication materials on behalf of the CEO.

Source media opportunities and story development.

Other Marketing Oversee the development of marketing materials to ensure consistency in branding.

Oversee advertising for RAQ.

Effectively manage a budget and work within the parameters of the positions delegations.

Page 2: HR - PD - Manager - Communications - PD - Manager... · Manager - Communications Position Description – Manager – Communications – V1.0 Page 2 of 3 Issue Date: April 2017 Review

Position Description Manager - Communications

Position Description – Manager – Communications – V1.0 Page 2 of 3 Issue Date: April 2017 Review Date: February 2018 RAQDMS-2-5696

THIS DOCUMENT IS UNCONTROLLED WHEN PRINTED

Leadership Participate in Workgroups and Committees as directed by the CEO.

Provide strategic guidance and coaching to the CEO and leadership on communication with employees and key stakeholders.

Grow and maintain strong connections with key employees at all levels.

Quality Management and Continuous Improvement

In collaboration with the Quality Management Team, play an active role in monitoring delegated processes and policy reviews that support RAQ’s strategic agenda in achieving ISO accreditation, including risk identification and management.

Promote regular and ongoing opportunities for employees to give feedback.

Pursue opportunities for efficiency and systems improvements in the implementation and management of work instructions for the marketing/communications function.

Other Organisational Responsibilities

Adhere to all organisational policies, procedures, standards and practices

Act only in ways that advances RAQ objectives, values and reputation

Other duties, consistent with skills and experience, as directed by the reporting manager

Core Competencies

Business Acumen Knows how businesses work. Knowledgeable in current and possible future policies,

practices, trends, technology, and information affecting businesses and organisations.

Inspiring Others Creates a climate in which people are driven to do their best. Can motivate and

empower others. Invites input from internal stakeholders and shares

ownership. Acknowledges the importance of each employees’ contribution to

achievement of RAQ’s strategy.

Service Excellence Dedicated to meeting the expectations and requirements of internal and external

clients. Establishes and maintains effective relationships with clients and gains their

trust and respect. Seeks ways to improve outcomes for clients as consistent with RAQ’s

Missions, Visions and Values.

Professionalism Gives consideration to one’s own actions and behaviours and the effect they have on

others within the workplace. Demonstrates integrity and is a trusted individual. Adheres

to core values that are in alignment with that of the RAQ’s.

Page 3: HR - PD - Manager - Communications - PD - Manager... · Manager - Communications Position Description – Manager – Communications – V1.0 Page 2 of 3 Issue Date: April 2017 Review

Position Description Manager - Communications

Position Description – Manager – Communications – V1.0 Page 3 of 3 Issue Date: April 2017 Review Date: February 2018 RAQDMS-2-5696

THIS DOCUMENT IS UNCONTROLLED WHEN PRINTED

About You To be successful in this position you will have:

Required Highly Desired

Qualifications Undergraduate level qualifications in Marketing or Business Communications.

Postgraduate qualifications in Business Management.

Experience Demonstrated experience in internal communications and marketing.

A strong track record of managing and delivering projects within specified timeframes.

Demonstrated capacity to source relevant organisational information to communicate relevant information both internally and externally.

Previous delivery of advice that ensures the organisation is well positioned in terms of reputation.

Experience in providing education and training to leaders regarding effective communication.

Previous management experience.

Experience in crisis communications.

Knowledge

A demonstrated knowledge of applying communication, marketing and change management best practice principles and processes.

A sound knowledge of the Not-for-Profit sector, the Australian Government Department of Social Services and Department of Human Services.

Skills Ability to identify business needs and develop plans.

Solid leadership and emotional intelligence skills, with demonstrated ability to engage and influence others.

Ability to identify opportunities for change and influence change, and lead continuous improvement initiatives.

Strong capacity to problem solve and to elicit feedback.

Highly developed communication skills, both written and verbal, including an ability to prepare high level reports to the Executive and external parties.

A lateral thinker with an ability to manage a multitude of complex tasks and projects simultaneously.

It should be noted that Position Descriptions are under constant review and may be changed

at any time.


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