How to win over your online audience

…by understanding relevance and emotional drivers

PR & Content Marketing Education Series

Do you ever feel like you’re drowning in a sea of

content?

Deloitte Media & Entertainment PREDICTIONS

“…exabytes of User Generated Content that may be regarded as a liability, rather than an asset… “…The public has a fundamental need for quality editorial… While paper may be getting tattered, the desire for news remains as strong as ever.”

But how do you cut through when networks are becoming more and more niche?

Content with meaning for your audience is your lifesaver in search engines, social media, and regular press.

Press releases – Case studies – InterviewsBlogs – Webinars – Images – Commentary

It’s heaven for a good content creator!

Create fresh content that will rise to the top – that people will anticipate and seek out

Tell great brand stories

•Great stories even if badly told will move your audience•People need a reason to trust you – they have a strong b*llsh*t radar•They make decisions based on emotion, and justify them with logic

Find out what drives your audience

•Fear of missing out •Financial gain•Desire for love•Desire for sex•Desire for power and fame •Revenge, Vanity, Jealousy …•Or a desire to create and build

Get to the point

“Eight seconds is the average attention span of an American adult” - Jeffrey Hayzlett, “The Mirror Test: Is Your Business Really Breathing?”

• 8 seconds to hook• 110 seconds to sell

“Moses did it in 2 tablets with 5 points each”

Simplicity is an art form

•Use pictures - vision trumps all other senses•Choose benefits over features •Use short sentences•Eliminate jargon•Become a master of exclusion: “I didn’t have time to write you a letter, so I wrote you a novel instead” – Mark Twain

Connect your brands to journalists, bloggers and social media influencers

www.newsmaker.com.au 0414 69 70 71