How to Use Twitterto Engage and Create Brand Awareness
IDEAS
Why Twitter?
COMPETITIVE INTELLIGENCE
NEW CONNECTIONS
What works on Twitter?
LEARN FROM OTHERS
AUTHENTIC HELPFULNESS
HUMAN INTERACTION
TRADITIONAL SALES
TRICKING PEOPLE TO CLICK ON UNWANTED PRODUCT PROMOTIONS
BEING SOLD TO
What does not work on Twitter?
Who is most active on Twitter?
70% PUBLISH BLOG POSTS
70% COMMENT ON BLOGS
60% WRITE AT LEAST ONE PRODUCT REVIEW
Keys to Success on Twitter
TARGET WHO YOU WILL CONNECT WITH
SHARE INTERESTING CONTENT
BE OF SERVICE TO OTHERS
Target Who You Will Connect With…
FIND THE RIGHT MIX OF FOLLOWERS
SET UP A GOOD PROFILE
BALANCE QUANTITY WITH QUALITY
The Right Mix of Followers…
Set Up a Good Profile
FINDING FOLLOWERS
Share Interesting Content
Share what you’re reading on the internet
A great tool is from Hootsuite-share page via Hootlet
Inspirational Quotes
Create Targeted Lists of People Who Share Interesting Content
Attend Tweet Chats to Connect and Share
Content
*Use Hashtags from Tweetchat throughout the week to connect
*RT your follower’s tweets and people you want to follow
*Recommend followers with #FF and #FollowFriday
Find hashtags for conferences with topics of interest
Be of Service to Others
Create lists that will help your followers
What works on Twitter
“THE SOLE MEANING OF LIFE IS TO SERVE HUMANITY.” TOLSTOY
Twitter Handles: @MGWorking
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719.547.7992