FRANK COMMUNICATIONS OYFredrikinkatu 45 A, 00100 Helsinki, Finland
Tel. +358 (0)9 4241 3377Fax +358 (0)9 670 377
How to usesocial media to
boost recruitment
Not just an advertising channel
• Social media is not just a publication channel. If you use it, have an active presence
• Use social media also to follow interesting people and competitors
The strength is in the networks
• The power of social media is in the networks. Build and nurture them already before you need to recruit
• Social media is full of great applicants, but also great messengers
Get the entire company involved!
• Utilise your employees’ personal networks– Encourage people to spread the
word about open positions
• Ask your personnel to update their LinkedIn profiles and to link them to your company profile
• Bring out your talented people. Candidates will want to know, who they’ll be working with
Dare to stand out
• Recruitment is also marketing. Involve marketing people in the process
• Candidates appreciate a personal touch– Avoid recruitment jargon. Be
honest about what sort of character is required for what sort of job
– In social media, even a small company can have a big presence
Pay attention to channel selection• Use a combination of different
channels – social media and others – to advertise open positions
• Select channels based on the position you’re hiring for– The channels you use relay a strong
message of your company culture
• Make sure that you send a coherent message through all channels
Mind the basics
• Make sure that your company profiles are up to date
• Make sure your electronic application form works properly
Make it easy to apply for a job
• Don’t hide contact details
• Be clear about who to contact, how and when
• Be open and clear about how and when the recruitment process will proceed
Pay attention to confidentiality
• Only collect relevant data from applicants
• Pay attention to confidentiality also in social media. Not all applicants want to publicise the fact that they are applying
It’s not all about the money
• Don’t do social media just to save money
• Make a budget for the time you need to spend using social media, not just the money
The contents of this presentation were originally published on Twitter as a campaign of 25 tweets. #25recruit
Would you like to hear more?Frank CommunicationsTel. +358 (0)9 4241 3377
[email protected]://frankcommunications.fi http://twitter.com/frankcommshttp://storify.com/frankcommsFrank LinkedInissä
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