Using Audience Awareness To Engage Your Readers

Christina Carrell, momswithpain.com

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If a post is great, is it great for every audience?

What does classical rhetoric have to do with modern blogging?

By Matt Neale from UK (Greek philosophers Uploaded by NotFromUtrecht) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

Rethinking Audience For Better Content

Audience Analysis Benefit #1:Engaging your audience

Audience Analysis Benefit #2:Getting editors to notice your work

Audience Analysis Benefit #3:Returning traffic

Audience Analysis Benefit #4: Decreasing your bounce rate

Audience Analysis Benefit #5: Converting visitors into dollars

Performing Audience AnalysisStep #1: What Do I Know About My Audience?

Who are my followers?Consider: age, gender, location, marital status, occupation, educational level, and income

Performing Audience AnalysisStep #2: What does my audience value?

What values do my followers share in common?Consider: political views, religious beliefs, interests, and hobbies

Performing Audience AnalysisStep #3: Does my audience need any accommodations?

Does my audience have any disabilities? Consider: hearing, vision, physical limitations, cognitive impairments, illness

By NPS Graphics, put together by User:Wcommons (http://www.nps.gov/hfc/carto/map-symbols.htm) [Public domain or Public domain], via Wikimedia Commons

Performing Audience AnalysisStep #4: What are the demographics of my social media platform?

What social media platforms am I using to promote my content?Consider: average user and platform’s most common demographic

Performing Audience AnalysisStep #5: What do my readers want?

What are your readers hoping to get from your blog?

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Tools For Audience AnalysisGoogle Analytics

Tools For Audience AnalysisGoogle Keywords & Google Adwords

Tools For Audience AnalysisFacebook Insights

Tools For Audience AnalysisTwitter Analytics

Tools For Audience AnalysisSumoMe

Tools For Audience AnalysisStay active within your community: Study your audience - and your competitors’ audiences!

Invent A Character -Give your character a name & identity, and write to him/her

Coming Up With Content Based on Audience AnalysisThe Overlap Method

Tailoring Your Content To Engage Your Audience

Step-By-Step Worksheet For Audience Analysis

Visit momswithpain.comClick “Resources for Bloggers”

Keep in touch!@ccarrell_writer@momswithpain

THANK YOU!