Transcript
Page 1: How To Speed Up Your WordPress Website To Improve Search Engine Rankings

Speeding Up Your Websiteto improve search engine rankings

Page 2: How To Speed Up Your WordPress Website To Improve Search Engine Rankings

We’re Taking Notes

OpenSourceMarketer.com/replay

Page 3: How To Speed Up Your WordPress Website To Improve Search Engine Rankings

Google’s Need For Speed

“Speeding up websites is important — not just

to site owners, but to all Internet users. Faster sites

create happy users and we've seen in our internal studies

that when a site responds slowly, visitors spend less time

there.”

Google Webmaster Central, Dated: April 10, 2010

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Google’s Need For Speed

“While site speed is a new signal, it doesn't carry as

much weight as the relevance of a page.

Currently, fewer than 1% of search queries are affected by

the site speed signal in our implementation and the signal

for site speed only applies for visitors searching in English

on Google.com at this point.”

Google Webmaster Central, Dated: April 10, 2010

Page 5: How To Speed Up Your WordPress Website To Improve Search Engine Rankings

Our Goals

Understand the WordPress environment

Discover some analysis and caching tools

Familiarize you with recommended actions

Page 6: How To Speed Up Your WordPress Website To Improve Search Engine Rankings

Moving Parts

Visitors

DB

Web Server

PLUGINS

WordPress ExternalSites

Page 7: How To Speed Up Your WordPress Website To Improve Search Engine Rankings

Environment Hosting - shared, virtual private, or dedicated

Plugins - quantity versus quality

Caching - turning dynamic pages into static pages

External script calls - plugins and widgets

Page 8: How To Speed Up Your WordPress Website To Improve Search Engine Rankings

Analysis Tools Pagespeed Firefox Addon to analyze page speed

YSlow Firefox Addon to recommend actions

Google Webmaster Tools > Labs > Site Performance

Debug Queries plugin to analyze database queries

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W3 Total Cache Plugin Sets Cache Control Headers

Turn on Gzip Compression

Adjust Minify Settings

Enable Database Query Caching

Page 10: How To Speed Up Your WordPress Website To Improve Search Engine Rankings

Recommended Actions

Use W3 Total Cache or WP Super Cache

Use file based code over inline code

Hardcode values in theme instead of using code

Page 11: How To Speed Up Your WordPress Website To Improve Search Engine Rankings

Recommended Actions

Reduce the number of plugins you use to essentials

Scrutinize plugins for efficiency

Optimize images using Smush.It plugin

Page 12: How To Speed Up Your WordPress Website To Improve Search Engine Rankings

Recommended Actions

Upgrade to a Virtual Private Server if necessary

Use LiteSpeed or Nginx instead of Apache

Avoid calls to external resources when possible

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Questions

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Thank you!

Page 15: How To Speed Up Your WordPress Website To Improve Search Engine Rankings

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