INNOVA
Presented by: INBOUND MARKETING AGENTS
1
INNOVA
MEET THE PRESENTERS
Serial Entrepreneur, retired golf pro, wine lover, Inbound Marketing guru.
Twitter obsessed, fashionista, dog lover, speaks fluent sarcasm.
Tweet us at @inboundagent Use the hashtag #fbchatEmail us:[email protected] the window pane (live chat only)
BILL FAETH, PRESIDENT & CEO
MICHELLE KRAKER,VP, SOCIAL MEDIA
HOW TO ASK QUESTIONS
2
INNOVA
LET’S GET THIS
PARTY STARTED!
3
INNOVA
SOCIAL MEDIA WORLD OF MOUTH
4
REACH A NEW AUDIENCE
BUILD YOUR COMMUNITY
THE GOLDEN TICKET >> ROI
INNOVA
POWER STATS: FACEBOOK
42% of businesses say Facebook is critical or important to their success (Hubspot)
“There are one billion posts per day made on Facebook. The average user spends nearly 7 hours per month on the social networking site, and one out of every five page views on the Internet is on Facebook.” (Visual.ly)
90% of small businesses are on Facebook, and roughly two-thirds post more than once per week. (Leaders West)
80% of Americans using social media prefer to use Facebook for interacting with brands. (Hubspot)
5
90% 42% 80% 7hrs
INNOVA
THE FACEBOOK EFFECT
Having a strong Facebook presence places your business at the forefront of these conversations and provides a venue for your customers to publicly recommend your brand to their network of friends and connections.
1.11 BILLION MONTHLY ACTIVE USERS &
655 MILLION DAILY ACTIVE USERS Est.
6
INNOVA
MORE THAN 245.2 MILLION INTERNET USERS IN THE U.S.
158.9 MILLION OF THOSE USERS ARE ON FACEBOOK(WWW.NEWMEDIATRENDWATCH.COM)
OBSESSED WITH FACEBOOK
7
INNOVA THE ANATOMY OF A WINNING FACEBOOK PAGE
INNOVA
IMAGES & SPECIFICS
9
Profile Picture: Use Brand Logo
Cover Photo:851 x 315 pixels
Cover photoAlbums - photos of behind the scenes
Profile pictureContent Connect on back endTabsSocial app integrationsResponsivenessTaggingEngagementAbout Me, company
address, contact info
INNOVA
SETTING UP TABS
10
Tabs store more information about your company—you can feature videos, links to offers, etc.
Only four are immediately visible on the page, so decide which products or services are the most important and place them in these tabs
If you use applications like Pinterest, they will show up automatically in your tabs
You can also create custom tabs specific for your business—many online tutorials will show you how to do this
INNOVA
INCREASE FOLLOWERS & BRAND EVANGELISTS
11
INNOVA
STRATEGY
12
Your posts should be structured with the following questions in mind:
What demographic are you targeting?When are the best times to post for my audience?What sort of things do you want your company to be known for?Don’t just post all company-specific content. Going off-topic can also do a lot of good:
“Try to get those silent types to engage with you by varying your content, by trying to appeal to their passion points beyond just the topics your brand is comfortable with discussing… Just asking your fans what their favorite Olympic sport can inspire people to participate and root for the sport of their choice.”
--Ekaterina Walter, Social Innovator, Intel
INNOVA
CONTENT
13
Keep updates short so they’re easy to read; 100 characters or fewer is ideal
Use directive words to encourage interaction: Things like “Tell us,” “Comment,” and “Post,” have been found to be the most successful
Ask questions at the end of some of your posts, i.e. “Spring cleaning time at the office—what cleaning chore do you hate most?” Posts with questions at the end do 15% better than posts with questions at the beginning. (Social Media Examiner)
INNOVA
ENGAGEMENT
14
Fan Like (Social Plugin)on Brand Site
Fan's Wall
Friend's News Feed
INNOVA
ENCOURAGE STAFF TO INTERACT
15
YOUR STAFF IS YOUR MOST VALUABLE RESOURCE FOR INTERACTING WITH YOUR SOCIAL MEDIA NETWORKS. THEY ARE YOUR INTERNAL BRAND EVANGELISTS.
INNOVA
What is it and why it matters.
16
EDGERANK
INNOVA
17
INNOVA
18
BUT WHY DOES IT MATTER?
INNOVA
19
ONLY 16%OF YOUR FANS WILL SEE YOUR POSTS ON AVERAGE(www.getpostrocket.com)
INNOVA SO… HOW DO YOU IMPROVE YOUR PAGE’S EDGERANK?
TIP: Overall, people engage with pages most from 9pm-10pm (18-24 year old demographic).
1. Keep it short
203. Ask for what you want.
2. Be visual. 5. Be Timely.
4. Post daily.
6. Be relevant.
INNOVA
HOST A FACEBOOK CHAT Advertise the exact time and day the chat will take
place; at the specified time, post a picture advertising the chat.
Users may then comment on the photo asking questions, to which you’ll respond accordingly.
Easy and low-key way for you to interact with your customers
Be sure to promote chats heavily: on your Facebook, newsletters, etc.
Utilize facebook ads & sponsored stories to promote Example: (Insert Hubspot)
21
INNOVA
INVITE YOUR CONTACTS
Admins of Pages with less than 5,000 likes can import their email lists and invite them to like their page. You can now upload a file containing your email contacts and Facebook will securely import them.
To suggest your Page to your contacts, open your Admin Panel, click Build Audience and select Import Email Contacts under “Other Tools”. Make sure you’ve saved your contacts (emails only) in a CSV format. *Max 5,000 contacts supported.
Once you’ve selected your file, Facebook will automatically populate a custom invitation sent directly from your business page, enticing your contacts to connect with your brand Page.
1. GO TO PAGE 2. LOCATE FILE 3. UPLOAD & INVITE
22
INNOVA
IDEAL SOLUTIONS
23
ONGOING EFFORTS
INNOVA
THANK YOU!
24
PPT & WEBINARAvailable: Friday, May 12PM CST
At this link: http://hub.am/13L3AA4
Recommended
