How to Indentify Influencers
Marshall SponderWebMetricsGuru.com
SocialMediaAnalyticsBook.comFeb 28, 2011 London
Measuring Social Influence
• Not new, 1898 Gabriel Tarte L'opinion et la foule
Tarde believed conversations between people about things they read in the media can complete the full cycle of “news” as people read information, talk about it with others and sway or influence public opinion.
Conversations between people using Social Media can also be analyzed for Influence
Does Influence add up to a score?
Care of MetricsMan
Using Analytics to Find Influencers
• Klout• TRAACKR• MPACT• Ecairn• PeekYou• Social Media Monitoring Platforms • TweepSearch / FollowerWonk• PushKart• Hybrid approaches
Klout – who is the most influential web analyst?
Traackr – who is the most influential PR individual?
mPACT – who is the most influential writer about Google?
Use Ecairn – find influentials
Use PeekYou to find Influencers
Radian6, Sysomos, Alterian SM2 also measure influence
TweepSearch/FollowerWonk
PushKart measures how influential followers of an individual are
Hybrid approaches to Influence Detection
For More Information• Marshall Sponder• WebMetricsGuru.com / SocialMediaAnalytics
book.com• @webmetricsguru, @smanalyticsbook• [email protected]
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