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somchaichanchaona KMUTT

Kre8tvtea TOLIVEA

CREATIVE LIFEWEMUST

LOOSEOUR FEAROF

BEINGWRONG

The secret to creativity is  knowing  how  to  hide  your  source

Why ‘creative’ matters?

•  ทรัพยากรเร่ิมรอยหรอและมีจำกัดมากขึ้นเร่ือย <ๆ

•  ประชากรที่เพิ่มมากขึ้น คูแขงขันเพิ่มมากขึ้น<

•  ลูกคามีทางเลือกมากขึ้น มีขอมูลและความรูมากขึ้น รสนิยมสูงขึ้น<

•  อุตสาหกรรมแบบเดิมๆ ที่รับจางผลิตซ้ำๆ เดิมๆ เร่ิมหมดสถานะ

ความไดเปรียบในการแขงขัน<

•  ใครยึดกุม “ทุนสรางสรรค” ผูนั้นไดเปรียบ !!!<

(Source:  S.  Thamrongthanyawong,  NIDA) 2

The ability to survive in a world of accelerating change and challenge calls for ever greater creativity in our thinking.

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What is CREATIVITY?

“…is a mental and social process involving the discovery of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts”

What is Innovation?

“…is the process of taking a creative idea and turning it into a useful product, service, or method of operation”

(Stephen & David, 2001)

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“…crea%vity  by  individuals  and  teams  is  a  star'ng  point  for  innova%on;  the  first  is  a  necessary  but  not  sufficient  condiEon  for  the  second.”  (Amabile,  et  al.  1996) ������

���

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 Crea%vity  +  Applica)on  =  Innova%on                                                    (Commercializa)on)

CHANGING  Change  of  REALITY  •  Is  called  innovaEon  •  Requires  acEon  •  Is  a  challenge  for  a  team  •  Is  a  conEnuous  process  •  Takes  a  long  Eme  •  Delivers  something  new  to  the  

system  •  Requires  project  management  •  Is  fueled  by  pracEcal  ideas  and  

useful  suggesEons  

Change  of  PERCEPTION  •  Is  called  creaEvity  •  Requires  thinking  •  Is  a  challenge  for  an  individual  •  Is  a  disconEnuous  process  •  Takes  an  instant  •  Envisions  a  new  system  

•  Requires  brainstorming  •  Is  fueled  by  quesEons,  surprises,  

and  strange  and  incomplete  ideas    

6 PercepEon  :    ability  to  see  (understand)  clearly.  

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Can  we  make  ourselves                                    more  crea)ve?

•  The  short  answer  is  “yes”  –  absolutely.  •  But,  how?    •  To  become  more  crea)ve,  we  need  to  understand  how  our  minds  work.

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How  many  colors  are  there  in  a  rainbow?  

รุงมีกี่สี*9

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ทานทั้งหลายคงจะตอบวา เจ็ด (7) แตวาทำไมเจ็ด เม่ือในความเปนจริงรุงมีเปนพันๆสี

ความจริงก็คือพันๆสี เปนตัวเลขที่ จัดการได

ลำบาก ดังนั้นเราจึงถูกบังคับที่จะตองทำให

งายมากขึ้น และเจ็ดสีก็คือส่ิงที่เราไดรับการ

สอนกันเรื่อยมา*

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•  how our mind work, basically involves using frameworks or mental models.

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We cannot think without models.

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Our mind build up patterns (or models) that enable us to simplify and cope with a complex world. These pattern are based on our past successful experiences in life, education, and work.

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The  Art  of  Thinking  in  New  Boxes

 Half  a  century  ago,  Bic,  a  French  staEonery  company  brought  to  market  the  idea  of  making  low-­‐cost  pens.  Some  creaEve  brainstorming  produced  a  series  of  variaEons  on  the  theme:  two  colors,  three  colors,  gold  trim,  adverEsing  logos,  erasers  and  so  forth.  But  who  would  have  thought  of  making  a  razor?  Or  a  lighter?  Bic  could  come  up  with  those  ideas  only  by  adopEng  a  radical  change  of  perspecEve.  In  stead  of  viewing  itself  simply  as  a  pen  company,  Bic  started  to  think  of  itself  as  a  disposable-­‐objects  company  -­‐    that  is  as  a  mass  producer  of  inexpensive  plasEc  implements.  In  making  this  transiEon,  Bic  had,  in  effect,  create  a  new  box.

15 (Source:  de  Brabandere,  BCG)

Crea)vity  vs  Intelligence

•  Richard  Feynman  (IQ  =  122),  widely  acclaimed  for  his  extraordinary  genius,  has  IQs  much  lower  than  ordinary  physicists.  

•  Psychologists  concluded  that  creaEvity  is  not  the  same  as  intelligence.

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Reproduc)ve  Thinking  

Typically,  we  think  reproducEvely  –  that  is,  on  the  basis  of  similar  problems  encountered  in  the  past.  When  we  confronted  with  problems,  we  fixate  on  something  in  our  past  that  has  work  before.      Because  of  the  soundness  of  the  steps  based  on  past  experiences,  we  become  arrogantly  certain  of  the  correctness  of  our  conclusion.  

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 In  contrast,  creaEve  geniuses  think  producEvely,  not  reproducEvely.  When  confronted  with  problem,  they  ask  :      “How  many  different  ways  can  I  look  at  it?”      “How  many  different  ways  can  I  solve  it?”    They  tend  to  come  up  with  many  different  responses,  some  of  which  are  unconvenEonal  and  possibly  unique.

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Produc)ve  Thinking  

e.g.  What  is  one-­‐half  of  13?  

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6.5  

1    3  =  1  and  3 THIR      TEEN  =  4  and  4  

XI      II  =  11  and  2  XIII  =  8  and  8

Q:  use  4  straight  Lines  

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SoluEon:  4  Lines  

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SoluEon:  use  3  Lines  

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SoluEon:  use  only  1  straight  Line  

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 Einstein  was  once  asked  what  the  different  was  between  him  and  average  person.  He  said  that  if  you  asked  the  average  person  to  find  a  needle  in  a  haystack,  the  person  would  stop  when  he  or  she  found  a  needle.  He,  on  the  other  hand,  would  tear  through  the  enEre  haystack  looking  for  all  possible  needles.

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Einstein’s  story

Changing  percepEon  is  someEmes  a  mager  of  

The  ForgoUen  Half  of  Change  Luc  De  Brabandere  -­‐  2005  

Changing  the  way  we  look  at  things  

Changing  percepEon  is  someEmes  a  mager  of  

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Crea)ve  Personality  

•  An  ability  to  generate  large  number  of  ideas  •  To  give  different  perspecEve  •  Unusual  novel  answer  •  Ability  to  handle  ambiguity  •  Intellectual  abiliEes  •  Adequate  knowledge  •  Confidence  

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From:  The  Future,  May/June  2000,  pg.  18

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q   Put  Your  Thinking  Into  Reverse

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q   Expand  Your  PercepEon

(PercepEon  =  ability  to  see  or  understand  clearly)

Consider  the  bookstore  owner,  for  example,  who  viewed  himself  as  a  seller  of  books,  a  very  specific  definiEon.  The  trend  toward  electronic  media  put  him  out  of  business.  On  the  other  hand,  if  he  had  viewed  himself  as  a  provider  of  informaEon  and  entertainment,  a  more  abstract  characterizaEon  a  switch  in  the  medium  would  not  have  been  threatening.  It  would  have  opened  up  new  opportuniEes.

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q   Get  Crazy  A  few  years  back,  a  group  of  engineers  was  looking  for  ways  to  prevent  power  lines  from  being  downed  by  ice  storms.  None  of  the  convenEonal  ideas  seemed  to  work.  Finally,  one  of  the  engineers  suggested  punng  a  pot  of  honey  on  each  pole.  He  said  the  honey  would  agract  big  bears.  The  bears  would  climb  the  poles  and  the  vibraEons  would  cause  the  ice  to  fall  off.  Everyone  laughed,  but  another  engineer  said,  “I  think  you’ve  got  something.  The  principle  of  vibraEon  is  the  answer  “.  Finally  the  engineers  discovered  that  they  could  use  the  helicopters  to  blow  snow  and  ice  off  the  power  lines.

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q   Don’t  Thinking  About  It

If  you  want  to  produce    something  creaEve,  such  as  a  new  automobile  design,  don’t  think  of  automobile  –  at  least  not  at  first.  

Mental Locks That Block Creativity

•  Looking for the “right” answer •  Always trying to be logically •  Strictly following the rules •  Insist on being practical •  Becoming too specialized •  Not wanting to look foolish •  Saying “I’m not creative” •  Avoid ambiguity

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The best way to have creative ideas is to have lots of ideas.

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e.g.  CreaEve  AdverEsements  

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The most powerful way to develop creativity in your students is to be a role model. Children develop creativity not when you tell them to, but when you show them.

(source: R. Sternberg, How to develop students creativity)

The question is not how can we make young people

more creative?

The question is how can we prevent them losing their

creativity? 48