How to engage your audience in just six seconds
Anthony Troli@anthonytroli
#SMX #SMXsocial13 #23A
About Me• Viner with 300k+ followers
• PopShorts Head Brand Consultant
• Award winning short film writer, producer, and director
• Production Assistant at The Soup, Funny or Die, and Gary Sanchez Productions (Will Ferrell’s production company)
Comedy
ComedianChris
750k Followers
Relatable & School
Nash Grier
2.4M Followers
Animals
BarkleyThePom
240k Followers
How To / Life Hack
Great use of stop-motion!
Pranks
Contests(if you already have a large following, or seed your vines)
Creative
X vs Y
Jordan Burt
2.4M Followers
Extreme / Awesome
Walt Disney Pictures
18k Followers
Flying practice for #disneyplanes
• 112 likes
• 14 revines
• 7 comments
0.7% Interaction
#JohnnyDepp at the #LoneRanger
premiere red carpet.
• 445 likes
• 82 revines
• 17 comments
3% Interaction
DO NOT
Use Vine like Snap
Chat
DO
Plan Out Your Vines
• 109k likes
• 82k revines
• 2.65k comments
1) Interesting
2) Nostalgic
3) Reaction Clip
• 131k likes
• 124.5k revines
• 3.8k comments
1) Media mash-up
2) Popular music
3) Clever juxtaposition
PIXAR VINES
(unofficial fan account)
447k Followers
Buster Before & After
41% Interaction
Buzz Lightyear Flex
58% Interaction
1) Uses current Internet
humor
2) Highly Shareable and
“Tag-able”
1) Great use of a prop
2) Exaggerated facial
expressions
3) Uses popular hashtags
1) Great punch line
2) Great #Remake
1) Relatable• Don’t be boring
• Don’t sell so hard2) Turns the product into a
prop• Be careful if you choose to
use stop-motion
KingBach
3.6M Followers
What works well on Vine?• Comedy• Relatable• Animals• How-tos / Life-hacks• Creative (stop-motion or not)• Contests• Content & music mash-ups• Pranks• X vs Y• Interesting facts• Extreme / Awesome• Fail Vines• Vines that keep up with the latest trends• Planned out Vines (plan each shot)
What doesn’t work well?
• Anything that comes off overly self-serving• Unimpressive stop-motion• Snap Chat style videos• Vines that try to do too much
Advice• Use a “TV style” countdown• Sync your music (match cuts)• Use a tripod with iPhone mount• Don’t try to hack Vine• Focus on the content of your Vine. Don’t worry about the quality of the video so much.• Use this simple check before you post a video:
1) Would you share it with a friend?2) Would it make you want to watch it again?
• Make Vine videos where the content is relevant to your brand / product, but don’t oversell it!• If you have a budget: Seed your videos and work with established Viners to build your following• If you do work with a Viner, trust them! They know your Vine audience better than you do!
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