Download pptx - How To Create A Winning Business Profile on Social Networks

How to create a winning business profile on

twitter | linkedin | facebook

Presenter: Rabiya JilaniDirector, Business Incubation Center

CEO, Lumenica LLC

© 2009 Business Incubation Center at CBP

Social media is more than just building relationships on big networks, its about….

Brands having conversations


Social Media Influences Decisions

• 91% say consumer reviews are the #1 aid to buying decisions

• 87% trust a friends recommendation over critics review

• Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions

• 26% of search results link to user-generated content


Why Social Media

• Advertising/Promotion • Opportunity to establish yourself as the expert• The 5 Cs of Social Media

• Content• Connections• Community• Conversations• Constantly Changing


Social Network

Professional Social

Network

Micro Blogging


Create Personal Profile

Create Business Profile

Creating Events

Advertise

Use the page to communicate


Personal profile

• Go to www.facebook.com• Sign up with your personal email address• Differences between

Home Page WallInfoPhotosBoxes

http://www.facebook.com/


Personal profile

• Account Settings

• Privacy Settings –importantFor more info: http://www.facebook.com/help.php?page=419

• Application SettingsFor more info: http://www.facebook.com/help.php?page=25

• Uploading pictures/Profile Picture/ThumbnailsFor more info: http://www.facebook.com/help.php?page=412

http://www.facebook.com/help.php?page=419




Business Profile

• Step 1: Go to: www.facebook.com/pages/create.php

• Step 2: Create Page• Step 3: Publish Page• Step 4: Become a fan

Managing the page: More info http://www.facebook.com/help.php?page=911

CAUTION: ONCE YOU DECIDE ON A NAME FOR THE PAGE, YOU CAN’T CHANGE IT!

http://www.facebook.com/pages/create.php


Facebook Insights


Facebook Insights


Facebook Insights


Facebook Insights


Creating Events

• Go to: http://www.facebook.com/editevent.php?gid=32856742097

• Fill out relevant information• Invite people • Need more help:

http://www.facebook.com/help/search.php?hq=events&ref=hq

http://www.facebook.com/editevent.php?gid=32856742097



Facebook Ads


Facebook Ads

• Reach over 2million active users • Attach social action• Create a demand• Choose Pay per click option• Choose Pay per impression option• Target add- geographic, gender, age and more• Track your progress, gain insight, modify



What is linkedin?


Create a Personal Profile

• Go to: www.linkedin.com• List your current and past positions • List Education• Add a profile picture (make sure its

professional)• Add a Summary paragraph

http://www.linkedin.com/


Connect Connect Connect

• Import Contacts• Find Contacts • You can add individual email address• Connect with clients, colleagues,

classmates


The Power of profiles

More info about profiles:http://learn.linkedin.com/profiles/#

Specifying account privacy/settings: https://www.linkedin.com/secure/settings?trk=hb_acc

http://learn.linkedin.com/profiles/

https://www.linkedin.com/secure/settings?trk=hb_acc


Applications


Company Profiles

Adding a Company Profile: Step 1: Go to

http://www.linkedin.com/companies?didentcompy=

Add email address

Step 2: Confirm Email address

http://www.linkedin.com/companies?didentcompy=


Company Profiles

Step 3: *Company Name*Email Domain(s)* Website URL* Description* Industry* # of employees* Type* Country*Postal Code


Company info

Related Companies

Company Description

Company Employees

Recent Promos

Key Stats


Linked in Group-

A good idea:

Sign up for a group Listen

Participate create


Linked in Group

Great Video: http://learn.linkedin.com/training_source/creategroup/Creating%20A%20Group_demo.htm

Clic

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hot t

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deo

http://learn.linkedin.com/training_source/creategroup/Creating%20A%20Group_demo.htm

http://learn.linkedin.com/training_source/creategroup/Creating%20A%20Group_demo.htm


Linked in Group- Signing up

• Go to: http://www.facebook.com/editevent.php?gid=32856742097

• Fill out relevant information• Invite people • Need more help:


http://www.facebook.com/editevent.php?gid=32856742097




Twitter Getting Started

• Video Explaining Twitter: http://help.twitter.com/portal

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http://help.twitter.com/portal

http://help.twitter.com/portal


Twitter in plain English

• 140 characters of syndicated consciousness of what you are thinking or sharing

• Works like an email blast/press release• Build relationships• Connect with media• Great focus groups• Works with other social media platforms

Twitter is……A 24/7 cocktail party


Twitter TIPS

• Be a resource• Offer value• Understand the lingo• Promote others• Quality vs Quantity• Be thankful• Post videos, blog updates, pictures• Share • Play giveaways/contests• Include in your email signature/business card


Twitter lingo

• Tweet- a message of 140 characters or lessWhat: Ask a question

Announce blog updateRead an interesting article?Link to a website updateAnnounce an upcoming eventDiscuss current news


Twitter lingo

• @ - Direct a message to someoneReply to someone Keep in mind these are publicHow: @username


Twitter lingo

• RT – Retweet means repeat/quote someone’s tweet that you found interesting your aim

How: RT @username Want to be RT? Keep YOUR message

shorter than 140 characters


Twitter lingo

• Follow/Followers: You/Them

• DM-Direct Msg, Private message How: D username

• # Hash Tags- Tweet that starts with a “#” for tracking purposes, similar tweets, identify topic (eg #smallbusiness, #FF, #FollowFriday)


Twitter tools/websites/cool resources

• www.twitterbackgrounds.com• www.Tweellow.com• www.Friendorfollow.com• www.Twittercounter.com• www.Tweetdeck.com• www.Bit.ly• www.Tinyurl.com• www.Tweetchat.com• www.Search.twitter.com• www.Twittersheep.com

Fun F

act:

Twitt

er G

rowth

rate

1,382

%

http://www.twitterbackgrounds.com/

http://www.tweellow.comwww/

http://www.friendorfollow.com/

http://www.twittercounter.com/

http://www.tweetdeck.com/

http://www.bit.ly/

http://www.tinyurl.com/

http://www.tweetchat.com/

http://www.search.twitter.com/

http://www.twittersheep.com/


Cross Promote


Things to Remember

• Learn what people are saying about your brand

• Covert customers into brand advocates• Encourage referrals• Create a buzz• Increase brand exposure/website traffic


Questions?

Contacting meEmail: [email protected]

http://www.cbponlne.org/bic/facebook

http://www.linkedin.com/in/rabiya

http://www.twitter.com/bizincubation

http://www.slideshare.net/rabiyaj

mailto:[email protected]

http://www.cbponlne.org/bic/facebook

http://www.linkedin.com/in/rabiya

http://www.twitter.com/bizincubation

http://www.slideshare.net/rabiyaj