How to Create a Powerful LinkedIn Profile that Attracts Great Employers

Bonnie PowerLinkedIn Marketing Expert

CEO, Perfect Boom

LinkedIn is a networking site for professional people, specialists, consultants, coaches and

organisations to connect.

What is LinkedIn?

What’s the Purpose of Your LinkedIn Profile?

Your LinkedIn Profile should strengthen your Personal Brand. So when someone Google’s your name, it will provide a positive

influence for them to contact you and find out about your availability, and future career goals

1. Microsoft acquired LinkedIn in June of 2016 for $26.2 B2. LinkedIn is now adding 2 new members every second3. As of 2016, 7 million Australians are on LinkedIn

LinkedIn is Booming !

3 Interesting Facts:

The Top 10 Elements of a Powerful LinkedIn Profile

- ATTRACT GREAT EMPLOYERS -

The Top 10 Elements of a Powerful Profile

1. Photo2. Headline3. Contact Details4. Industry5. Location

6. Summary Section7. Employment Section8. Skills9. Recommendation10.Media

1. Your Photo

Needs to be Engaging, Warm, & Captures the Essence of Who You Are

2. Your HeadlineExplains what you do in 140 characters (use keyword)

Template for You to Use:

I help <insert your end user market> with <insert your line of expertise> so they <outline their key

goal or how you overcome their problems>

For Example:

3. Your Contact Details

There are 200+ industry categories, so choose the one that your clients would

choose when they are searching for someone who offers your type of

services.

4. Your Industry

5. Your Location

Choose the Location where you want your new job role to be based at.

(Note: this is used as a search criteria)

6. Your Summary SectionKey Points to Include:

1. Provide a snapshot of what you do and why you do it!2. Outline what results you’ve delivered to your employers

and other stakeholders3. Show what your previous colleagues, bosses and clients

have to say as ‘testimonials’4. List your contact details

3 Tips - Summary SectionYou’ve only got 2000 characters so:

1. Include your keywords 2. Get to the point3. Use an engaging tone

7. Your Employment Section

Key Points to Include:

1. Describe the results you generated for stakeholders2. Outline the key job functions you took responsibility for 3. Mention the industries / clients you worked with 4. Use $ value to describe projects and % to describe the

value you delivered.

8. Your Skills

Getting endorsed for the right skills will help you be found by prospective employers, as this section ranks highly for SEO on LinkedIn.

Key Tip for Your Skills

Rearrange the Skills in order of relevance. You can also add and delete Skills!

9. Your Recommendations

Help your future employers get the feeling you are a reliable professional, with a great track record.Aim to get at least 3-10 recommendations

Key Tip - How to Ask for a Recommendation

1. Call or email to ask your ex-colleagues and employers if they’ll be willing to provide one.

2. Once they’ve responded, log into your profile and click the down arrow to the right of the button near your profile picture.

3. Click Ask to be recommended from the dropdown.4. Follow the prompts to request the recommendation.5. Click Send.

1. Background Image – your contact details2. Videos that showcase your thought leadership 3. 2-3 JPG images of Testimonials

10. Your Media Portfolio

The ‘Perfect Recommendation’ Template

“ <your name> helped our department with <insert job function > and generated amazing results. <Describe the result you generated in terms of percentages to costs / effectiveness / growth>. I highly recommend <your name>!

”

Example: JPG Image of Testimonials

Example: Blog Post Images

The Top 5 LinkedIn Marketing Strategies

1. The Curiosity Ignitor2. The Thought Leadership Platform3. The Curate & Share Strategy4. The Direct Approach5. The ‘Giving in Groups’ Method

Here’s an example of a 5 Step Process that uses some of the LinkedIn Strategies we’ve discussed in the training:

1. View the profiles of your top 100 employers 2. Invite them to connect on LinkedIn3. Update your profile daily by sharing relevant content4. Post regularly on topics you want to be known for5. Send a message to begin an interesting conversation with your

prospective employers, then book a time to meet over coffee.

Try Using 2 or 3 Strategies: