Download pdf - How to Build a Social Media Content Calendar

4-Step Strategy to Create a Social Content Calendar

A WEBINAR PRESENTED BY

Presenters

Keenan Schneider Michael PattersonProduct Education Manager Digital Marketing Specialist

HOW TO CREATE A SOCIAL CONTENT CALENDAR

@SproutGKeenan @MPatterson22


Best Friends


Overview

Why You Need to Share Content on Social•

The Benefits of a Social Content Calendar•

4 Steps to Build Your Own Unique Workflow•

Using Sprout to Schedule Months of Content•

Q & A

Click here to see the recorded webinar!

http://sproutsocial.com/insights/webinars/how-to-build-a-social-media-content-calendar/

To Increase Following

Share content to boost your

reach and increase the

exposure you need to grow

a bigger social following.

Why You Need to Post Rich Content to Social

To Boost Engagement

Social content can spark

conversations with fans and

followers, giving you the

chance to build deeper

relationships.

To Generate Leads

Create social media posts

sending fans and followers to

your rich content in order to find

quality leads to reach out to.

To Establish Leadership

Posting original, thought-

provoking content will set

your brand apart from

others in your industry.


To Saving Time

Creating and scheduling

multiple social posts

simultaneously can help save

hours of time on social.

The Benefits of a Social Content Calendar

Planning Campaigns

Social media messages can

spark conversations with

fans and followers, building

deeper relationships.

Crafting Timely Content

You can use social media

to share links to gated

content in order to drive

new leads.

Maintaining Sanity

Posting original, thought-

provoking content will set

you apart from others in

your industry.


Saving Time


That’s 2 hours a day crafting content

x 10 minutes per social post

12 social posts

Planning Campaigns


Crafting Timely Content


Maintaining Your Sanity


4 Steps to Build Your Own Unique Workflow


1. Establish a Posting Cadence


How often should you post?

• Post ____ times to Facebook.

• Post ____ times to Twitter.

• Post ____ times to Instagram.

• Post ____ times to LinkedIn.

• Post ____ times to Google+.

Via SumAll & Buffer


Post Quality

If you’re sharing quality,

though-provoking content

you can get away with

sharing more often.

Cadence Considerations

Your Industry

If you find the days you

post more frequently lead

to less engagement,

consider scaling back.

Post Engagement

Certain industries, such

as tech or retail, have

audiences that are more

active on social media.

Annoyance Level

Be mindful of what and

how often you share.

Would you follow yourself

on social media?


Figure Out What Content Resonates


Access Your Post History

• Use Facebook’s Page Insights

• Use Twitter’s Analytics Page

• Use Sprout’s Social Media Reporting


Study Your Past Message Performance

Sprout Social Twitter Analytics


Links

Links to articles or blog

posts created by your

company or an adjacent

source.

Figure Out What Post Types Perform Well

Photos

According to Twitter,

photos receive an average

35% boost in Retweets.

Videos

The same study shows

videos receive an average

of 28% boost in Retweets.

Text-Based Posts

Your run-of-the-mill social

media statuses comprised

of only text.

Offers

Any sort of contest or

giveaway offering your

followers a chance to win.

Gifs

More networks are

creating functionality to

share gifs in your feed.

Quotes

Inspirational quotes from

famous figures or those

that you work with.

Hashtags

Whether they’re trending

hashtags or hashtags

you’ve created in-house.

https://blog.twitter.com/2014/what-fuels-a-tweets-engagementHOW TO CREATE A SOCIAL CONTENT CALENDAR

Mentions & Replies

Messages mentioning

others or directed right to

those who have messaged

you.

Figure Out What Content Performs Well

Company Updates

Updates from your

company, whether that’s a

new feature or press

release.

Blog Posts

Articles that you’ve written

or that you’ve found on

relevant sites.

eBooks & Webinars

Content that invites your

users to download your

latest eBooks or webinars.


Figure Out Which Topics Perform Well


3. Source Quality Content at Scale


Internal Sources

1. Your company’s blog.

2. User-Generated Content.

3. eBooks, Webinars and other resources.

4. Product announcements and updates.

5. Fresh imagery from your design team.


Feedly

1. Create Topics Based on Each of Your Interests

2. Follow Thought-Leaders in Each Specific Space

3. Content is Automatically Streamed to Your Feedly Page

4. Share Content You Think Your Following will Enjoy


Bambu by Sprout Social

1. Employers collect the top content for

their company and load it into Bambu.

2. Employees can access the page and

choose the content they’d like to

share.

3. Users can share posts directly,

schedule messages or collect links for

their content calendar.


Buzzsumo

1. Type in a topic or domain relevant to

the content you’d like to share.

2. Buzzsumo returns the most socially

shared content given your selected

timeframe.

3. Start collecting links to content you’d

like to share.


4. Start Filling Out Your Calendar


1. You know how frequently to post content. 2. You know what kind of content to post. 3. You know where to source content to keep up. 4. You just need to start building out your calendar.


PRESENTATION TITLE

Calendar with Reminders

Create recurring events in your calendar of choice to remind you when it’s time to post pre-made content.

Excel Templates

Build an Excel doc or Google Sheet and use it to store your upcoming social

media posts.

Social Scheduling Tools

Tools created to create, store and schedule your

social media posts at pre-determined times.

Ways to Schedule Your Social Content



PRESENTATION TITLE

Fill in Mandatory Content

PRESENTATION TITLE

Fill In the Blanks


Version 2 of the Publishing Calendar

Click here to start using Sprout Social’s social publishing tools!


http://sproutsocial.com/features/social-media-publishing

Thank you!

Keenan Schneider Michael PattersonProduct Education Manager Digital Marketing Specialist
