How To Use Social Media to Boost Your Business
Chantielle KennedyFounder CIK Marketing
Online Socialite(but I’m not a guru!)
February 3, 2011In order to save trees (and
introduce you to a new social network) I have posted this presentation to SlideShare
Check it out here:www.slideshare.net/cikmarketing
Social Media Marketing | E-Business Seminar
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• Introduction• Video: Social Media Revolution (by Erik Qualman)• Defining Social Media Marketing• Getting Started with Social Media• Facebook and YouTube• Video: Old Spice Guy• Benefits of Social Media • Video: Social Media Revolution (by Erik Qualman)• Disadvantages of Social Media• Q & A
Agenda
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About Me
• Founder CIK Marketing– Content development, search engine optimization, social
media management, website design consultant
• More than six years of search engine marketing experience.
• A graduate of the University of Western Ontario and student of the Search Engine Marketing Professional Organization (SEMPO)
• Guest blogger on the award-winning She Takes on the World entrepreneurship blog
How to Use Social Media to Boost Your Business
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Creep Me
www.facebook.com/cikmarketing
www.twitter.com/cikmarketing
www.flickr.com/cikmarketing
How to Use Social Media to Boost Your Business
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Social Media Revolution 2 – Erik Qualman
How to Use Social Media to Boost Your Business
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
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Social Media MarketingDefinition:
How to Use Social Media to Boost Your Business
Social media platforms are primarily Internet and mobile-based tools for sharing and discussing information among human beings.
Social media marketing programsusually center on efforts to create unique and relevant content that attracts attention and encourages readers to share it with their social networks.
A corporate message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.
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Getting Started With Social Media
1. Claim Your Face – www.namechk.com
How to Use Social Media to Boost Your Business
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Getting Started With Social Media
1. Claim Your Face – www.namechk.com
2. Start Active Listening
www.google.com/alerts www.socialmention.com www.search.twitter.com
3. Define Business ObjectivesWhat you want to accomplish + why social media will help you accomplish this
4. Understand Audience Behaviours
How to Use Social Media to Boost Your Business
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© 2010 Forrester Research Inc.
By understanding where your audience falls within the ladder you can determine which sort of strategies make sense to reach those customers.
www.forrester.com/empowered
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Facebook~ 500 million
users
YouTube~ 193 million
users
Social media can take many different forms, including Internet forums, weblogs, wikis, podcasts, pictures and video.
Technologies include:Blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP.
How to Use Social Media to Boost Your Business
THE BIG 2(from a B2C standpoint)
Twitter: ~ 75 million users
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• More than 500 million active users (yes, even your Mom’s on Facebook)• 50% of active users log on to Facebook in any given day• Average user has 130 friends• People spend over 700 billion minutes per month on Facebook• Average user is connected to 80 pages, groups and events • Average user creates 90 pieces of content each month • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
Why Facebook Fan Pages Kick a$$ for Business
Official Statistics
- Analytics - Custom URL - Review Tab- Brand - Larger “Fan” Capacity - Communication Options- Search Engines Index Them! - They’re FREE!
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Official Statistics• More than 2 billion views per day• 24 hours of video uploaded every minute• More video uploaded to YouTube in 60 days than the three major US networks created in 60 years
YouTube averages 3.7 billion searches a month (March 2010) [Google fields about 11 billion a month, while Yahoo handles roughly 2.6 billion]
YouTube is the 2nd largest search engine in the world – are you visible on it?
Why Should you be on YouTube?
Search Engine Optimization
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The Old Spice GuyHow to Use Social Media to Boost Your Business
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The Old Spice GuyHow to Use Social Media to Boost Your Business
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Old Spice Quick Facts
> 180+ personal video message responses
> @OldSpice on Twitter: 120,121 followers (as of February 2, 2011)
> Old Spice on Facebook: 1,264,970 fans (as of February 2, 2011)
> The Man Your Man Could Be Video: 28,968,916 views on YouTube (as of February 2, 2011)
> On July 14, 2010, Old Spice launched the fastest growing online viral video campaign ever, garnering 6.7 million views after 24 hours, ballooning over 23 million views after 36 hours
> Old Spice Campaign won a Creative Emmy Award for Best Commercial of the Year
The Big Question – $$From February 2010 to August 2010 sales skyrocketed 106%
How to Use Social Media to Boost Your Business
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…He’s Back
Did you miss me?I know I missed
myself.
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Benefits of Social Media Marketing(Why The Old Spice Guy Ads Worked)
1. Lots of customers use social networking sites.2. Inexpensive way to promote your business.3. Inexpensive way to collect information from your customers.4. **Great tool for customer service management.**5. Helps to build your brand.6. It complements other marketing strategies.7. Increases traffic to your site.8. Builds credibility by actively participating and responding to
questions.9. No specialized technical skills required.
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Social Media ROI – Erik Qualman(Because written stats are boring)
How to Use Social Media to Boost Your Business
http://www.youtube.com/watch?v=ypmfs3z8esI
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1. Time2. Misuse (Professional networking tool vs. Personal)3. Amplifies negative opinions4. Lack of education5. Rented Space6. People don’t trust social media (?)
> 90% of consumers trust peer recommendations (offline or online)
Limitations to Using Social Media Networking for Biz
How to Use Social Media to Boost Your Business
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Pick My Brain!
www.cikmarketing.ca
www.twitter.com/cikmarketingwww.facebook.com/[email protected]
How to Use Social Media to Boost Your Business
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