Transcript

HOW MARKETERS CAN WIN ON SOCIAL MEDIA

MARKETERS RUIN EVERYTHING

- @garyvee

MARKETERS RUIN EVERYTHING

Let’s call people to ‘help’ them.

MARKETERS RUIN EVERYTHING

Let’s call people to ‘help’ them.

Maybe we should try e-mail?

MARKETERS RUIN EVERYTHING

Let’s call people to ‘help’ them.

It wouldn’t be a shame if we interrupted their

favorite TV show, right?

Maybe we should try e-mail?

MARKETERS RUIN EVERYTHING

Let’s call people to ‘help’ them.

It wouldn’t be a shame if we interrupted their

favorite TV show, right?

Maybe we should try e-mail?

Let’s advertise on Facebook. People love

advertising on Facebook!

MARKETERS RUIN EVERYTHING

Let’s call people to ‘help’ them.

It wouldn’t be a shame if we interrupted their

favorite TV show, right?

Maybe we should try e-mail?

Let’s advertise on Facebook. People love

advertising on Facebook!

Or banners. And YouTube pre-rolls. And

Highlighted tweets. YES!

Let’s call people to ‘help’ them.

It wouldn’t be a shame if we interrupted their

favorite TV show, right?

Maybe we should try e-mail?

Let’s advertise on Facebook. People love

advertising on Facebook!

Or banners. And YouTube pre-rolls. And

Highlighted tweets. YES!MARKETERS

RUIN EVERYTHING

AND IT’S THEIR FAULT

SHANNON WEAVER

WE LEARNED IT THE WRONG WAY

SENDER RECEIVER

WHAT DO WE SEND TO THE RECEIVER?

SENDER RECEIVER

WHAT WE

SEND

WHAT DO WE SEND TO THE RECEIVER?

WHAT THE RECEIVER WANTS TO RECEIVE

WHAT WE

SEND

WHAT DO WE SEND TO THE RECEIVER?

WHAT DO WE SEND TO THE RECEIVER?

WHAT THE RECEIVER WANTS TO RECEIVE

WHAT WE

SEND

WHAT DO WE SEND TO THE RECEIVER?

WHAT THE RECEIVER WANTS TO RECEIVE

NO INTERSECTION

WE CAN WIN IF WE REVERSE ENGINEER

SENDERRECEIVER

WHAT DOES THE RECEIVER WANT TO RECEIVE?

WE CAN WIN IF WE REVERSE ENGINEER

DO THE RESEARCH

WHAT DOES THE RECEIVER WANT TO RECEIVE?

WE CAN WIN IF WE REVERSE ENGINEER

DO THE RESEARCH

WHAT CAN WE SEND?

WE CAN WIN IF WE REVERSE ENGINEER

DO THE RESEARCH

WHAT CAN WE SEND?

WE CAN WIN IF WE REVERSE ENGINEER

DO THE RESEARCH

CLICK TO DISCOVER

WHAT THE RECEIVER WANTS TO RECEIVE

WE CAN WIN IF WE REVERSE ENGINEER

WHAT WE CAN SEND

AIM FOR THE SWEET SPOT

WE CAN WIN IF WE REVERSE ENGINEER

AIM FOR THE SWEET SPOT

CLICK TO READ MORE

WE CAN WIN IF WE REVERSE ENGINEER

SENDERRECEIVER

THROUGH WHICH MEDIUM DO WE REACH OUR AUDIENCE?

WE CAN WIN IF WE REVERSE ENGINEER

SENDERRECEIVER

CLICK TO DISCOVER

WE CAN WIN IF WE REVERSE ENGINEER

SENDERRECEIVER

BE WHERE THE ATTENTION IS!

WE CAN WIN IF WE REVERSE ENGINEER

SENDERRECEIVER

AREN’T WE FORGETTING SOMETHING?

WE CAN WIN IF WE REVERSE ENGINEER

LISTEN!SENDERRECEIVER

LISTEN!WE CAN WIN IF WE REVERSE ENGINEER

SENDERRECEIVER

Maybe we should try e-mail?

5 LESSONS TO REMEMBER

5 LESSONS TO REMEMBER

Know what your audience wants

Know what your audience wants

Supply the audience with the content they want

5 LESSONS TO REMEMBER

Know what your audience wants

Supply the audience with the content they want

Know where your audience is

5 LESSONS TO REMEMBER

Know what your audience wants

Supply the audience with the content they want

Know where your audience is

Be where the attention is

5 LESSONS TO REMEMBER

Know what your audience wants

Supply the audience with the content they want

Know where your audience is

Be where the attention is

Listen!

5 LESSONS TO REMEMBER

MARKETERS RUIN EVERYTHING BECAUSE THE COMMUNICATION MODEL HAS BEEN

DEAD WRONG ALL THE TIME.CLICK TO TWEET

@[email protected]

NICK VINCKIERConsultant

+32 474 39 12 82

HOW MARKETERS CAN WIN ON SOCIAL MEDIA

Let’s talk on Twitter! :-)

HOW MARKETERS CAN WIN ON SOCIAL MEDIA