How Financial Institutions Can Use Social Media to their Advantage

By Ryan Buchanan

• Listen-Google alerts, RSS Readers

• Engage Simple-Blog (promote Resources), Blog + Social Media Outreach

• Engage Advanced (Expert Position)-Online Community

Now, More than Ever, Join the Conversation

Listening / Monitoring

• Key Bank is only Bank on first page: #7

• Opportunity – No paid search for this term

Google Alerts

RSS Reader

Engage Simple

Engage Simple – Be a Resource w/ Minimal Time

Ernst + Young - Facebook

• E+Y is 4th most recognized brand online for college grads

• My top 3 social mediums as business person:

- Facebook- LinkedIn- Twitter

Zappos - Twitter

Online Community

Online Community - Forums

Online Community – Integrated Blog + SEO

1. Mine the social web and see what is being said about you

2. Decide how you can continuously listen and participate

3. Build a blog + encourage your fans and critics to engage with you on your turf

4. Address good and bad comments immediately on your blog

5. Look for opportunities to show customer service excellence

6. Tell good stories + address negative issues publicly on your own blog

7. Try to get C-level employees to own social media 

8. Build tools / widgets that encourage problem solving, savings, good banking practices that can be taken as a widget or tool to other sites/blogs

Conclusion