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Professionals that Drive Your Business Forward

How B2B Marketers Can Use Social Media

to Propel Personal Business Goals

Trish Cunningham

22 Professionals that Drive Your Business

Forward

Preparation before Execution

Before we jump into social media activity we need to assess your personal business goals, right?

Wrong!

Similar to business, setting goals is crucial but no goal will help you unless you are fully aware of who you are as a person… in other words, define your

PERSONAL BRAND


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Preparation before Execution

Steps to take when developing your strategy• Determine who you are• Figure out what you want to do• Develop your action plan• Commit to your action plan• Remain committed and consistent


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Personal Branding: Who are you?

Determining who you are• Self analysis - you are not what you do!

– Personality Assessments – Strengths Finder; Hire Success; Birkman; Myers-Briggs

• What others think of you is none of your business… until now: http://www.reachcc.com/360reach

– Use this information to gauge what you think of yourself and what others think of you and bring them together to provide an honest snapshot or your true self.

http://www.reachcc.com/360reach


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Personal Branding:What do you want to do?

Explore before assuming!• Take into account your new-found knowledge

about yourself• Explore the roles and industries in your area

– Diverse Employer Landscape• Oil & Gas• Energy• Petrochemical• Finance• Healthcare• Real Estate• Engineering• Biotechnology


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Revitalize Your Resume

• Develop a NEW resume that stands out!– Value Proposition

• What defines you, What do you stand for?– Differentiation

• What makes you unique?– Marketability

• What is fascinating about you?• SEO-Proof your resume

– Massage your resume to honestly match description and take into account the corporate styling.

• Highlight your professional accomplishments– What added value did you contribute to company

initiatives?


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Adjectives – let’s play!

agreeable decisive fabulous joyous punctual stimulatingalert decorous fair kind quiet successfulalluring delightful faithful kind-hearted receptive succinctambitious detailed fantastic knowledgeable reflective talentedamused determined fearless level relieved tenaciousboundless diligent fine likeable resolute thoughtfulbrave discreet frank lively resilient thriftybright dynamic friendly lovely responsible toughcalm eager funny loving rhetorical trustworthycapable efficient generous lucky righteous unbiasedcharming elated gentle mature romantic unusualcheerful eminent glorious modern sedate upbeatcoherent enchanting good nice seemly vigorouscomfortable encouraging happy painstaking selective vivaciousconfident endurable harmonious peaceful self-assured warmcooperative energetic helpful perfect sensitive willingcourageous entertaining hilarious placid silly wisecredible enthusiastic honorable plausible sincere wittycultured excellent impartial pleasant skillful wonderfuldashing excited industrious productive smilingdazzling exclusive instinctive protective splendiddebonair exuberant jolly proud steadfast


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How can You Add Value?

A resume alone will make it hard for you to stand out, but “little extras” will help you catch the hiring manager’s eye!• A Portfolio of work is not just for writers and

artists anymore• Your own domain name

– Owned platforms– Link Back to SMN

• Infographic resume• QR Codes


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Live AND Virtual Activity is Key!

Add Value Beyond The Minimum

Digital Elevator Pitch Join Professional Association

Digital Business Card Community Service

Create a Blog Attend Seminars

Video Blogging “Like” Something

Attend Webinars Join a Professional “Group”

Request Recommendations Join an Alumni “Group”

Round-table Opportunities Engage / Comment Online

that you let everyone know about


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Take Advantage of Your Social Networks

Find Companies& Contacts

Follow Professionals& Companies

Find Companies& Contacts

Join Groups RT Company Tweets

Engagement Visibility

Visitor Insight Search, Intel Capabilities

Custom Page Options

Company Insight Engage withUsers

“Like” Something


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Develop Your Action Plan

• Make a realistic action plan– Determine which platforms you want to explore

online– Determine which areas you want to explore outside

of the web– Factor in the amount of (REALISTIC) time you have

for the above to be accomplished • Create a mock-schedule for one week

– Take a step back and look at your schedule– Overambitious schedules will quickly burn you out!– If you need to scale down, then do it!


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Develop Your Action Plan

The social networking boom is blurring the lines between people's personal and professional lives.

• Begin integrating your personal postings and/or likes with professional users/sites.

• Engage when possible, but not every chance you get (too much frequency kills).

• Provide your own commentary during discussions or when questions are posted.

• Retweeting (RT) is good in moderation*Source: Millennial Branding

*


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This is not a “set it and forget it” kind of effort. To remain viable and visible you must • Produce fresh content• Produce good content• Produce consistent content

This can all be achieved if you commit to a realistic plan!

Commit to Your Plan


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Develop a strategy to help you remain dedicated!

• Nothing’s worse than finding an inactive user or page online

• With online platforms, nothing sleeps so you need to prepare your own marketing plan to keep you brand fresh, alive and available 24/7 to those who may benefit from knowing about your brand.

Remain Committed, Remain Consistent


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Remember, you’re not in this profession just for the paycheck, you have a passion!

Not only has social media fostered an exciting demand within our profession, but this innovative marketing tool has raised the bar for achieving outstanding marketing practices.

Most of all…

Professionals that Drive Your Business Forward

Thank YouConnect with Me

@trishrchttp://www.linkedin.com/in/trishcunningham

http://www.linkedin.com/in/trishcunningham


