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Page 1: Horticulture 2013 HORTICULTURE AND STARTING MATERIALS policy letter horticulture André Nieuwenhuijse Senior officer horticulture

Horticulture 2013

HORTICULTURE AND STARTING MATERIALS

policy letter horticulture

André Nieuwenhuijse

Senior officer horticulture

Page 2: Horticulture 2013 HORTICULTURE AND STARTING MATERIALS policy letter horticulture André Nieuwenhuijse Senior officer horticulture

Horticulture 2013Ministry of Economic Affairs2

Some press releases in October • Greenhouse vegetables in Holland still of an acceptable quality

• Spectacular increase in number of greenhouses in Almeria

• Sweet peppers in Almeria are barely profitable

• Positive atmosphere on fruit attraction Madrid

• Large cooperative concentration for a more competitive export

• Holland season under increasing pressure, due to Spanish horticulture

• Despite severe competition, Spanish horticulture makes progress in Europe.

Page 3: Horticulture 2013 HORTICULTURE AND STARTING MATERIALS policy letter horticulture André Nieuwenhuijse Senior officer horticulture

Horticulture 2013Ministry of Economic Affairs3

Dutch Horticulture and Starting Materials• World player

• producing seeds and seed potatoes, fruits and vegetables, flowers and plants, bulbs and ornamental trees

• responsible in 2012 for 37% of the agricultural production = 7,9 billion Euros.

• and an export of almost 20 billion Euros in 2012 (contribution to the surplus of Dutch trade balance = 20%).

• Contributes to sustainable solutions - food security and safety, water, energy, health and well being and a green environment.

Page 4: Horticulture 2013 HORTICULTURE AND STARTING MATERIALS policy letter horticulture André Nieuwenhuijse Senior officer horticulture

Horticulture 2013Ministry of Economic Affairs4

The Golden Triangle

The cooperation of production, trade, (seed) industry, supply, breeding and research, the government, banks in

The Golden Triangle

Research institutes

Industry

Government

Page 5: Horticulture 2013 HORTICULTURE AND STARTING MATERIALS policy letter horticulture André Nieuwenhuijse Senior officer horticulture

Horticulture 2013Ministry of Economic Affairs5

ENTERPRISE POLICY

Ambition – The Netherlands should be the location:• Where enterprises can grow and innovate• Where knowledge flows• Where sustainable solutions are being developed

How?By generic policies – fiscal policy, less regulation, education

And by the focus on our strengths: 10 top sectorsMore scope for businesses

Page 6: Horticulture 2013 HORTICULTURE AND STARTING MATERIALS policy letter horticulture André Nieuwenhuijse Senior officer horticulture

Horticulture 2013

ENTERPRISE POLICY

High tech

Life Sciences Agri&Food

Logistics

Chemicals

CreativeIndustry

Water

Horticulture

Energy

Science & Education Government

Companies

Page 7: Horticulture 2013 HORTICULTURE AND STARTING MATERIALS policy letter horticulture André Nieuwenhuijse Senior officer horticulture

Horticulture 2013Ministry of Economic Affairs7

Policy Letter Horticulture

3 Tasks to strengthen the perspective of Dutch Horticulture:

1. Internationalisation and cooperating value chains2. Sustainability of the production (in the whole production chain)3. Spatial restructuring of greenhouse horticulture

Page 8: Horticulture 2013 HORTICULTURE AND STARTING MATERIALS policy letter horticulture André Nieuwenhuijse Senior officer horticulture

Horticulture 2013Ministry of Economic Affairs8

Internationalisation and cooperating value chains

• International competition

• Developing new business models with distinctive products

Page 9: Horticulture 2013 HORTICULTURE AND STARTING MATERIALS policy letter horticulture André Nieuwenhuijse Senior officer horticulture

Horticulture 2013Ministry of Economic Affairs9

Internationalisation and cooperating value chains

• Support from the government:• Program on innovation• Reform of single Common Market Organization (sCMO) fruits and

vegetables.• PO's and BO's in the CAP.

The Dutch export position in Germany

Page 10: Horticulture 2013 HORTICULTURE AND STARTING MATERIALS policy letter horticulture André Nieuwenhuijse Senior officer horticulture

Horticulture 2013Ministry of Economic Affairs10

Sustainability of the production

• Less emission of plant protection products and fertilizer to the environment

• Reduction of the use of (fossil) energy.

Support from the government:• Guarantee on market introduction of innovations• Update of programs like ‘Greenhouse as a source of energy’ • energy saving in greenhouses• use of geothermal energy

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Horticulture 2013Ministry of Economic Affairs11

ENERGY SAVING – INTEGRAL APPROACH

• One integral approach with 7 strategies and goals for 2020

ENERGY SAVINGENERGY SAVING

SOLARENERGY

GEOTHERMALENERGY

BIO FUELSLIGHTCULTIVATIONSTRATEGY

BETTER ELECTRICITY

BETTER CO₂

SUSTAINABLE ENERGY SOURCES SUSTAINABLE ENERGY SOURCES EFFICIENT USE OF FOSSIL ENERGY

EFFICIENT USE OF FOSSIL ENERGY

CO2CO2

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Horticulture 2013Ministry of Economic Affairs12

Concluding remarks

Perspective for Dutch Horticulture

• Internationalization• Cooperating value chains• Sustainability in the whole chain• Market renewal and new business models

Especially working together....

Thank you for your attention...


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