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Page 1: Harnessing the Power of Social Media for Positive Change

@EdCabellon

HARNESSINGthePOWERof

SOCIAL MEDIAfor

CHANGEPOSITIVE

#uconnHESA

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SHIFTING PARADIGMS#uconnHESA

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STORY TELLING#uconnHESA

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BALANCE#uconnHESA

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#uconnHESA

https://www.youtube.com/watch?v=zxpa4dNVd3c

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What resonated?

#uconnHESA

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#uconnHESA

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http://www.huffingtonpost.com/dr-james-michael-nolan/in-higher-education-socia_b_3932373.html

In Higher Education

, social media IS your job. Dr. James Nolan,

President,Southwestern College

(NM)

“#uconnHESA

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#uconnHESA

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#uconnHESA

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#uconnHESA

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#uconnHESA

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#uconnHESA

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#uconnHESA

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#uconnHESA

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#uconnHESA

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#uconnHESA

Page 18: Harnessing the Power of Social Media for Positive Change

#uconnHESA

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What are HigherEducation’s

invisible structures?

grades

time structure

classrooms

tests / papers

#uconnHESA

history

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What are Student Affairs’ invisible

structures?

“Busy”

meetings

titles

emails

trainings

#uconnHESA

grad prep

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Divisional Support Training

Infrastructure

#uconnHESA

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Make the YES’ easy & the NO’s hard.

DO YOUR HOMEWORK.#uconnHESA

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http://i.kinja-img.com/gawker-media/image/upload/s--zpTL3fJA--/17i0c5949hor0jpg.jpg

Find your campus Avengers

#uconnHESA

http://i.kinja-img.com/gawker-media/image/upload/s--zpTL3fJA--/17i0c5949hor0jpg.jpg
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Infrastructure

http://bit.ly/bsusmguide #uconnHESA

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http://bit.ly/bsurccsmjd #uconnHESA

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http://bit.ly/bsusmmarketingworksheet#uconnHESA

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#uconnHESA

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#uconnHESA

Page 29: Harnessing the Power of Social Media for Positive Change

Tell me a story…

#uconnHESA

Page 30: Harnessing the Power of Social Media for Positive Change

#uconnHESA

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Everything is

AWESOME!

#uconnHESA

Page 32: Harnessing the Power of Social Media for Positive Change

SocialMedia

Audience

Message

#uconnHESA

Page 33: Harnessing the Power of Social Media for Positive Change

AudienceAudience

Who is in your

target audience

?

Do you know how they prefer to receive

information?

StudentsFacultyStaff

AdminsParentsAlumni

Community

EmailText

Social MediaWebPrint

Personal Invite

All of it?

Influencers?

#uconnHESA

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Audience

68

54

25

#uconnHESA

Page 35: Harnessing the Power of Social Media for Positive Change

AudienceAudience

Who is in your

target audience

?

Do you know how they prefer to receive

information?

StudentsFacultyStaff

AdminsParentsAlumni

Community

EmailText

Social MediaWebPrint

Personal Invite

All of it?

Influencers?

#uconnHESA

Page 36: Harnessing the Power of Social Media for Positive Change

SocialMedia

Audience

Message

#uconnHESA

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Message

What is your intended goal?

Keep it simple.

Audience reaction?

#uconnHESA

Page 38: Harnessing the Power of Social Media for Positive Change

SocialMedia

Audience

Message

#uconnHESA

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SocialMedia

#uconnHESA

https://www.youtube.com/watch?v=nDd2_o71KT8

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Page 41: Harnessing the Power of Social Media for Positive Change

SocialMedia

Audience

Message

#uconnHESA

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#uconnHESA

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Building Your Professional Brand

#uconnHESA

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#uconnHESA

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#uconnHESA

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#uconnHESA

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#uconnHESA

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#uconnHESA

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Tell me a story…

#uconnHESA

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Recognize student

(and University

)successes

!#uconnHESA

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#uconnHESA

Share program ideas!

Page 52: Harnessing the Power of Social Media for Positive Change

@DeanElmore

Class Gift Giving #uconnHESA

https://www.youtube.com/watch?v=N2dg-q5jwTU

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#uconnHESA

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#ACUI14http://rccblog.com

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#uconnHESA

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#uconnHESA

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#uconnHESA

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#uconnHESA

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Share Data.

#uconnHESA

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DISTRACTed

Page 62: Harnessing the Power of Social Media for Positive Change

• Turn off your monitor/screen when someone is talking to you

• During a meeting, turn all mobile devices off.

• Play “Mobile Stack” during meals.• Switch to Airplane Mode or “Do Not

Disturb” at bedtime• In a relationship? Turn off data when

you are together.

• Turn off ALL notifications on all devices.

The most important thing is right inin front of you.

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Page 64: Harnessing the Power of Social Media for Positive Change

http://www.nmc.org/publications/2014-horizon-report-higher-ed

Page 65: Harnessing the Power of Social Media for Positive Change

@ReyJunco | blog.reyjunco.com

August 2014

http://blog.reyjunco.com/
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@JosieAhlquist | josieahlquist.com

http://josieahlquist.com/
Page 67: Harnessing the Power of Social Media for Positive Change

@JosieAhlquist | josieahlquist.com

@PaulGordonBrown | paulgordonbrown.com

http://josieahlquist.com/
http://paulgordonbrown.com/
Page 68: Harnessing the Power of Social Media for Positive Change

@TonyDoody | about.me/tonydoody

http://about.me/tonydoody
Page 69: Harnessing the Power of Social Media for Positive Change
Page 70: Harnessing the Power of Social Media for Positive Change

https://www.youtube.com/watch?v=EnOKmGapoiA

Page 71: Harnessing the Power of Social Media for Positive Change

If you don’t like change, you’re

going to like irrelevance even

less.

Gen. Eric ShinsekiFormer Army Chief of Staff,

4 Star General

“

Page 72: Harnessing the Power of Social Media for Positive Change

@EdCabellon

HARNESSINGthePOWERof

SOCIAL MEDIAfor

CHANGEPOSITIVE

#uconnHESA


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