What if modern marketing had more in common with software development than it did with classic marketing?
What if modern marketing had more in common with software development than it did with classic marketing?
It does.
What if modern marketing had more in common with software development than it did with classic marketing?
What great management ideas could marketers borrow and adapt from the software community to better thrive in a digital world?
It does.
What if modern marketing had more in common with software development than it did with classic marketing?
What great management ideas could marketers borrow and adapt from the software community to better thrive in a digital world?
It does.
Agile and lean methodologies, absolutely. But also design studio collaboration, pace layering models, service-oriented architectures, and much more.
H4CKING MARK3TING
Software-Inspired Practicesto Help Make Marketing More
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A 1-hour solo presentation by Scott Brinker, author/editor of the chiefmartec.com blog, examining more than a dozen fascinating parallels between marketing and software management in the digital world from his forthcoming book, “Hacking Marketing.”
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