Transcript
Page 1: Guerilla Business Strategy in China

Guerilla Business Strategy in China

Compete with the Chinese

Page 2: Guerilla Business Strategy in China

Get creative to enhance your Margins

Manufacturing Services are at the bottom of the food chain - so are usually their margins.

Add value added services (Design, Project Management, Marketing, Brand etc.) to increase potential for higher profit.

Never forget - You are competing with the Chinese (overheads, supply chain, cost of sales, efficiency, network, payment terms, access to funds ...) Become more Chinese!

Page 3: Guerilla Business Strategy in China

Diversify your traditional Business Model

As local manufacturers often do not deliver consistent quality focus on those clients that had bad experiences

Enforce payments for designs by linking them to improving sales for your clients

Team up with local partners to enter new opportunities - and ways to act like the Chinese

You need to reinvent your strategies often in China

Page 4: Guerilla Business Strategy in China

Generate new types of Customers

Chinese look for Brands - you need to have excellent marketing in China.

Chinese look for relationships - you need to be omnipresent at events.

Chinese may start with a small business, but think big - of future opportunities.

Chinese may tell you that you always need to pay - only if you have no other advantages!!

Page 5: Guerilla Business Strategy in China

Run your Western company like the Chinese

Chinese think different - learn from them about taxes, overtime, job security, career opportunities, lean management, hierarchies, co-operation with government officials, cost of sales and efficiency.

Chinese are building satellites, one of fastest computers, iPads and iPhones - don’t think they could not also run your company.

Develop your competitive values, but don’t underestimate the learning curve of your local competitors!