Growing your network.

Safely.

Peter Fletcher

Let’s get to know each other

Why use Facebook?

Photo credit: spoon on Flickr

Keep in touch with family and friends

Share photos

And stories

Most importantly, have fun

Why Facebook for work

Develop your profile – Nikki D’Agostino

Build your network – Rob Ham

Leading to new managements

Career opportunities

Support when life is tough – sacked and single

The problem

Status updates can get you sacked

So can photos or comments

You might be stalked

Or harassed

Some bosses don’t “get” Facebook

Being doocedHeather Armstrong

Blogged about work and church

Never mentioned names

Cathartic

Sacked Feb 26, 2002

Image source: www.dooce.com/about

Two steps to safe Facebook

Have *that* conversation

Get proactive with privacy

Photo credit: bobster855 on Flickr

Facebook. Yes? No? Maybe?

Is Facebook permitted at your work?

Why?

Why not?

Your Facebook profile

Is Facebook public?

Or private?

Or somewhere in between?

Who gets to decide?

Your work on Facebook

Can you discuss your job?

What about if you don’t say where you work?

Can you discuss your manager? Colleagues?

Anonymously?

What goes on your profile?

Swearing?

Smut?

*Those* photos?

Photo credit: Leonid Mamchenkov on Flickr

Can Facebook be used…

To check tenant references?

Employee work references?

Manage employee productivity?

Or absenteeism?

Photo credit: surfstyle on Flickr

Be proactive with privacy

Create a professional impression AND have fun

Interact with clients safely

Avoid conflict with your boss

Get into good habits early

Who gets to see your profile?

Work mates?

Owners?

Tenants?

Boss?

Other PM’s?

What parts of your profile do you want visible?

Who do you add?

Work mates?

Boss?

The gardener?

Owners?

Tenants?

Maybe the answer is everyone. Say what?

Managing your privacy

Create Friend lists e.g. owners, tenants

Used to include or exclude who sees what

Four main privacy controls

Profile – who gets to see the info on your profile

Search – who can find you and what they can see

Newsfeed and Wall

Applications

First three are the most important

Who can find you?

Adjust your Search visibility

Adjust Search result content

Decide if you want to be found in a public (Google, Yahoo, Bing) search

Adjust Profile privacy

Problems are caused by:

Status and Links

Photos Tagged of You

Videos Tagged of You

Photos you upload

Problem status updates

Customise Status and Links

Use Customise to include or exclude friends and lists

Can include or exclude based on lists or names

Customise albums

Default setting is Everyone

Create albums based on content

Choose one of the defaults or,

Include or exclude lists or people with the customise function

Consider alternatives

Facebook business Page

LinkedIn

Twitter

A personal blog

In conclusion

Facebook brings lots of opportunities

But a number of risks

Have *that* conversation

Be proactive with your privacy

Especially with Status, photos and videos

peterfletcher.com.au

therealestatemarketingmaven.com

Facebook

The Real Estate Marketing Maven on Facebook

Twitter.com/peterfletcher

LinkedIn/in/peterfletcher

0419 538 838

What’s the big deal?

200+ million on Facebook

5th biggest nation on earth

Michael Jackson 9.3m fans

Barack Obama 6.5m fans

Altitude 2000+

Loyal Fans with Pages

Fan Pages – an overview

Functions like a personal profile

Wall

Tabs

Reviews, discussions, notes

Applications

Fans

Similar rules

Add value

Create engaging content

Keep it light

Sell only as a service – like Andy

Respond and engage

Building fan community

Recommend to your friends

Promote with Facebook ads

Hyper-targeted campaigns

Ask friends to recommend

First impressions count

Blurb

Info

Post consistently

Create a landing tab

Manage wall and news feed settings

Creating fan interactions

Upload and tag pics

Create an event

Create and tag a note

Post interesting/entertaining links

Create a discussion

Ask for reviews of your service

Add an application