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GROW YOUR BUSINESS WITH FACEBOOK

MARKETING

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1. Facebook Statistics

2. What & When to Post on Facebook

3. Facebook Advertising

4. Facebook as a Part of Inbound

Marketing Strategy

5. Q&A

AGENDA



1. FACEBOOK RECENT STATS



Facebook users

Monthly active users in Asia

Visit Facebook at least 1 a month

Spend on Facebook every day

Source: DMR



The estimate number of Facebook users in Hong Kong is 4.4 million which is more than 50% of HK

population

4.4mln

Source: GO Globe web design Hong Kong Company



More than 3.1 million people log on to Facebook every

day, with users spending on average 30 minutes during

each visit

3.1mln

Source: GO Globe web design Hong Kong Company



2. WHAT & WHEN TO POST ON FACEBOOK



TYPES OF CONTENT FOR FACEBOOK

• Infographics•Funny posts (meme)•Videos•Ebooks, Guides•Blog Posts•Case Studies



SUCCESSFUL FACEBOOK POST

• Has a link• Is brief - 40-70 characters• Gets published at the right time• Follows other posts on a regular schedule



INCLUDE LINK BE BRIEF

Posts with 40 characters receive

86% more engagement

Image Size: 1,200 x 628



Source: Orbit Media Studios



POSTS UNDER 40 CHARACTERS



Get VisualPosts with images

see 37% more engagement

SOME MORE TIPS…

Use HashtagsPosts with hashtags see 60% more interactions

Be Positive!Posts with exclamation points see 2.7x more

interactions

Ask QuestionsPosts that ask questions

see 23% more engagement

Source: HubSpot



WHEN TO POST ON FACEBOOK

Source: HubSpot



TRY POSTING AT NON-PEAK HOURS

After HoursPosts published after hours see 11% more

interactions

Try WeekendsPosts published on Sundays get 25% more interactions

Source: TrackMaven



1.When your fans are online2.What type of engagement is the best for your

business3.What content is the most valuable to you

DETERMINE YOUR BEST TIME TO POST SPECIFIC TO YOUR BUSINESS



2. FACEBOOK ADVERTISING



WHY ADVERTISE ON FACEBOOK?

1.Grow your community2. Reach a very targeted group 3. Boost your fans’ reach and engagement4. Let them know about your new product



SOME STATS…

Average Cost per Click

$0.27

Average CTR

1.5%

Facebook Advertisers

2mln

Source: DMR



TYPES OF FACEBOOK ADS



INCREASE VISITS AND CONVERSIONS

Link ad Carousel ad



CALL-TO-ACTION IS IMPORTANT

CTR Increase with CTA

2.85x

Most Popular CTA

Shop Now

Best Performing CTA

Learn More

Source: DMR



PAGE LIKES



VIDEO ADS



LEVERAGE CUSTOM AUDIENCES



WHAT CUSTOM AUDIENCES CAN DO

1. Move leads down the sales funnel2. Retarget visitors to your website3. Reach users/customers who don’t open your emails



EXPAND TO A LOOKALIKE AUDIENCE



KEEP IN MIND…

1. You will have to manually upload/update data2. It might take a few hours for Facebook to find people3. Not everyone will be found4. Your audience must be > 20 people



USE LAYERED TARGETING OPTIONS



Women

Are Parents

From Hong Kong

Interested in Diners

Frequent Traveller

USE LAYERED TARGETING OPTIONS



4. FACEBOOK AS A PART OF INBOUND MARKETING

STRATEGY



The best way to turn strangers into customers and promoters of your business.

Source: HubSpot

INBOUND METHODOLOGY



Attract your ideal customer or buyer persona by creating content that is valuable and easy for them to find.

STEP 1: ATTRACT STRANGERS AND TURN THEM INTO WEBSITE VISITORS.

Tools to attract strangers to your site include:• Blogging• Social Media• Keyword Optimization• Site Pages



Continue to engage with, delight, and upsell your current customer base into happy promoters of your company.

STEP 4: DELIGHT CUSTOMERS TO TURN THEM INTO PROMOTERS OF YOUR BRAND.

Tools to delight your customers include:• Smart Calls-to-Action• Social Media• Email and Marketing

Automation



Inbound Marketing is proven to be the most effective marketing method for

doing business online



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