Gradinita CANNES LIONS“Gradinita” is more than just a creativity school, it helps you develop
an attitude toward advertising and life and helps you about the efficient communication.
You learn and grow in a competitive (but constructive) medium and also motivates you to be the best and win the great prize: a trip to the Cannes International Advertising Festival, the place where advertising
trends are seen first.
CANNES LIONS 2007 The more things you see the more ideas you have
CANNES LIONS
• global festival - marketing, strategy and creative thinking, art directors showcase, young creatives competition, etc.
• interactivity – advertising and creative ideas from different countries and different insights.
15forcannes.wordpress.com/www.canneslions.ro
11.000 delegates
25.660 entries
45 seminars
21 workshops
Bruce Winterton – President / The Barbarian Group, SUA
Natalia Stepanuk – General Director / IQ Marketing, Rusia
Matt Dyke – Worldwide Planning Director/ Tribal DDB
Steve King – CEO/ZenithOptimedia
Daryl Arnold – CEO/Profero
Jonah Bloom – Executive Editor/Ad Age
Mat Mildenhall – COO/Proximity Worldwide
Bob Isherwood – Worldwide Creative Director/Saatchi&Saatchi
Marcelo Serpa – CEO, Creative Director/ ALMAP BBDO
Tim Amstrong – VP/Google
Chris DeWolfe – CEO/MySpace
Al Gore
Speakers
Seminars
Ambient media friend or foe/– Daniela Krautsack – Managing Director, Magic Moments, the creative unit of MediaCom Vienna The media YOUCRACY/Chairman of GoViral, Jimmy Maymann MRM WorldwideTribal DDB/ top ten marketing agencyWGNS-trend directors
15forcannes.wordpress.com/www.canneslions.ro
Ambient media friend or foe
Daniela Krautsack – Managing Director, Magic Moments, the creative unit of MediaCom Vienna
• the evolution and current trends in ambiental media and also in guerrilla advertising
• the posibility to create a real connection between the consumer and the brand
15forcannes.wordpress.com/www.canneslions.ro
The media YOUCRACY
Chairman of GoViral, Jimmy Maymann• study about the consumer’s behaviour and new ways of interacting with brands• the consumer becomes a user by having the power to decide (when, where, for how long to watch), he is able to modify and re-create the initial ad.
15forcannes.wordpress.com/www.canneslions.ro
CANNES LIONS
• is the most pleasant way to access informations.
15forcannes.wordpress.com/www.canneslions.ro
With what have we returned ?
• The CANNES FESTIVAL brought us to a new level of knowledge in advertising and also in the communication field.
15forcannes.wordpress.com/www.canneslions.ro
Thank you for your attention!
Good luck !
15forcannes.wordpress.com/www.canneslions.ro