Transcript
Page 1: Gov 2.0 in australian government

Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

Presented by Craig ThomlerPresented by Craig Thomler

May 2011May 2011

Social media & Gov 2.0 in Social media & Gov 2.0 in Australian GovernmentAustralian Government

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

Who am I?Who am I?

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

TodayToday

• Internet use in AustraliaInternet use in Australia• What is Government 2.0What is Government 2.0• Guidance for public sector social media useGuidance for public sector social media use• Examples of Government 2.0Examples of Government 2.0

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

But first – name this network….But first – name this network….

• Allowed near-instantaneous transmission of news and Allowed near-instantaneous transmission of news and information around the worldinformation around the world

• Connected people globally, allowing them to maintain long-Connected people globally, allowing them to maintain long-distance social and professional relationships as never beforedistance social and professional relationships as never before

• People did business deals using itPeople did business deals using it

• People met, fell in love and got married using itPeople met, fell in love and got married using it

• It was used to catch murderers and command armiesIt was used to catch murderers and command armies

• Conmen used it to solicit money and run scamsConmen used it to solicit money and run scams

• It forced gaming and finance industries to reinvent themselvesIt forced gaming and finance industries to reinvent themselves

• It destroyed many industries, and created new onesIt destroyed many industries, and created new ones

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

Samuel Morse’s electric telegraph (1838)Samuel Morse’s electric telegraph (1838)

(http://en.wikipedia.org/wiki/File:Samuel_morse_telegraph.jpg)

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

The electric TelegraphThe electric Telegraph

First used to catch a murderer in the UK in 1837:First used to catch a murderer in the UK in 1837:

A MURDER HAS GUST BEEN COMMITTED AT A MURDER HAS GUST BEEN COMMITTED AT SALT HILL AND THE SUSPECTED MURDERER SALT HILL AND THE SUSPECTED MURDERER WAS SEEN TO TAKE A FIRST CLASS TICKET TO WAS SEEN TO TAKE A FIRST CLASS TICKET TO LONDON BY THE TRAIN WHICH LEFT SLOUGH LONDON BY THE TRAIN WHICH LEFT SLOUGH AT 742 PM HE IS IN THE GARB OF A KWAKER AT 742 PM HE IS IN THE GARB OF A KWAKER WITH A GREAT COAT ON WHICH REACHES WITH A GREAT COAT ON WHICH REACHES NEARLY DOWN TO HIS FEET HE IS IN THE LAST NEARLY DOWN TO HIS FEET HE IS IN THE LAST COMPARTMENT OF THE SECOND CLASS COMPARTMENT OF THE SECOND CLASS COMPARTMENT COMPARTMENT

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

Internet use in AustraliaInternet use in Australia

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

Source: http://about.sensis.com.au/small-business/sensis-ebusiness-report/

Australia’s internet experienceAustralia’s internet experience

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

Majority of Australians use social mediaMajority of Australians use social media

Source: http://about.sensis.com.au/small-business/sensis-ebusiness-report/

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

Nielsen Online says Australians spent 6 hours and Nielsen Online says Australians spent 6 hours and 25 minutes using social media sites in February 25 minutes using social media sites in February 2010, 2 minutes less than Italians and more than the 2010, 2 minutes less than Italians and more than the British, Americans, Spanish, Germans or Japanese.British, Americans, Spanish, Germans or Japanese.

Melanie Ingrey, Research Director for Nielsen’s Melanie Ingrey, Research Director for Nielsen’s online business:online business:“Incredibly, nearly nine in 10 (86%) of Australian’s “Incredibly, nearly nine in 10 (86%) of Australian’s online are looking to their fellow Internet users for online are looking to their fellow Internet users for opinions and information about products, services opinions and information about products, services and brands”and brands”

Sources: http://mashable.com/2010/03/19/global-social-media-usage/ http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/

Australia’s internet experienceAustralia’s internet experience

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

What is Government 2.0?What is Government 2.0?

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

Government 2.0 is...Government 2.0 is...

Using tools and techniques enabled by digital Using tools and techniques enabled by digital technologies to bring citizens 'inside the tent',technologies to bring citizens 'inside the tent',

Empowering citizens to be active participants in Empowering citizens to be active participants in government decision-making processes and government decision-making processes and supporting them to do for themselves.supporting them to do for themselves.

Includes opening up public data for public reuse Includes opening up public data for public reuse to inform and enable new insights, better to inform and enable new insights, better decisions and effective policy.decisions and effective policy.

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

• Over 250 online consultations (more than 180 through one Over 250 online consultations (more than 180 through one company – Bang the Table)company – Bang the Table)

• Over 270 Departmental Twitter accountsOver 270 Departmental Twitter accounts• Over 70 agency blogs (all levels of government)Over 70 agency blogs (all levels of government)• Over 35 agencies using YouTubeOver 35 agencies using YouTube• Over 25 Facebook pagesOver 25 Facebook pages• At least 5 data mash-up competitionsAt least 5 data mash-up competitions

• Over 50 Federal parliamentarians using Twitter including Over 50 Federal parliamentarians using Twitter including Prime Minister, Opposition Leader plus a variety of state and Prime Minister, Opposition Leader plus a variety of state and local members, including 5 state Premiers local members, including 5 state Premiers

Australian Gov 2.0 in actionAustralian Gov 2.0 in action

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

Click on the images above to visit each website

Gov 2.0 in actionGov 2.0 in action

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

Australian Gov 2.0 in actionAustralian Gov 2.0 in action

Source: http://www.twitter100.com

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

Guidance for public sector social Guidance for public sector social media usemedia use

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

Federally:Federally: APSC Circular 2009/6APSC Circular 2009/6: Protocols for online media participation: Protocols for online media participation

Gov 2.0 Taskforce Final ReportGov 2.0 Taskforce Final Report accepted by the accepted by the Australian Government in their responseAustralian Government in their response

MAC Innovation Report – MAC Innovation Report – Empowering change: Fostering innovation in the Australian PuEmpowering change: Fostering innovation in the Australian Public Serviceblic Service

Secretary PM&C –Secretary PM&C –Ahead of the Game: Ahead of the Game: Blueprint for the Reform of Australian Government AdministratBlueprint for the Reform of Australian Government Administrationion

Freedom of Information Amendment (Reform) Act 2010 and Freedom of Information Amendment (Reform) Act 2010 and Australian Information Commissioner Act 2010Australian Information Commissioner Act 2010

Open Government DeclarationOpen Government Declaration

Not to mention state and local government supportNot to mention state and local government support

Australian Gov 2.0 planksAustralian Gov 2.0 planks

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

Government guidelines existGovernment guidelines exist

APS Code of conductAPS Code of conduct

APSC Circular 2009/6: Protocols for online media APSC Circular 2009/6: Protocols for online media participationparticipation

Web 2.0 provides public servants with unprecedented opportunities to Web 2.0 provides public servants with unprecedented opportunities to open up government decision making and implementation to open up government decision making and implementation to contributions from the community.contributions from the community. In a professional and respectful In a professional and respectful manner, APS employees should engage in robust policy manner, APS employees should engage in robust policy conversationsconversations..

Equally, as citizens, APS employees should also embrace the Equally, as citizens, APS employees should also embrace the opportunity to add to the mix of opinions contributing to sound, opportunity to add to the mix of opinions contributing to sound, sustainable policies and service delivery approachessustainable policies and service delivery approaches. . Employees Employees should also consider carefully whether they should identify themselves should also consider carefully whether they should identify themselves as either an APS employee or an employee of their agency.as either an APS employee or an employee of their agency.

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

Examples of Gov 2.0 and Examples of Gov 2.0 and social media approachessocial media approaches

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

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Social media & Gov 2.0 in Australian GovernmentSocial media & Gov 2.0 in Australian Government

Discussion & QuestionsDiscussion & Questions

(Don’t be shy!)(Don’t be shy!)