GP+ in a 5D Format: Strategic Ideas for a Business Model Advancement of a

Regional Digital Edition

JCSD27 Corporate Entrepreneurship and Strategic Renewal Prepared by Group ONE: Yulia Kazakulova Kateryna Khozroshyna Mihai Leontescu Wei Li Supervised by Leona Achtenhagen Khizran Zehra

Presentation Outline

1. Introduction

2. Theoretical Framework

3. Practical Suggestions:

– Product

– Customer

– Delivery

– Revenue & Price

4. Conclusions

Introduction Purpose: increase sales of

GP+ by taking it to the next level

Challenge: weakened and

quantity-oriented business model of the GP+

Solution: utilization of corporate entreprenuership and strategic renewal

Theoretical Framework Business Model in a 5D Format

(Fetscherin and Knolmayer, 2004):

Customer

Product GP+

• Substitute vs. Complement

– Positioning within GP

• Product Differentiation

– Intermedia: online features

• Collaboration vs. Competition

– News-sharing

Customer GP+

• Interaction (feedback)

- Comments

- Articles evaluation, voting

• Citizen journalism

– Readers-newsmakers

– Readers-journalists

– Readers-observers

– Best Citizen Journalist

Delivery GP+

• Multi-channel Delivery

– Internet, mobile devices (phones, tabletes)

• Channels are complementary, but different in popularity

• Technical knowledge required for multi channel deliveries of GP news (Hedman, 2006)

• Website Layout

Improvements

• Experiment: Subscription to GP+ for 24 hours

Revenue & Price GP+

• Target different groups of potential subscribers

• Charge different target groups differently

Why? To charge for a certain type of articles more than

others and customize the service and its cost according to these factors

How? - Free trial 10 day-period access to the GP+

(registration needed)

- Analyze readers´ online actions and preferences

Conclusions Be a Corporate Entrepreneur!

• Proactive - Position GP+ as a complementary product

• Networking - Collaborate with competitors

• Motivated - Encourage interactivity with customers

• Creative/Innovative - Change Website Layout

• Risk-Taking - Price Differentiation/Customization

Thank You for Your Attention!

Team ONE.

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