Glossary of termsHA8 - Unit 6 -Task 2

Media textAny media product designed for a specific audience. This includes Games, films, newspapers and magazines at a mass produce amount.

An example of this is the game last of us. A video game themed around a post-apocalyptic survival horror. This game was designed on mass and based for 15-25 year old males.

Another example of this is the game Just Dance. a simulation game based around Following an avatar and copying there dance moves to earn a score. It is profiled for everyone.

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SemioticsSemiotics is how a piece of media is read by the audience, from a newspaper article title to a game poster. These pieces of media normally cause an emotional response for the reader and can be read very differently depending on the person.

An example of this in the last of us is a good example of this because it is read very differently to the game Just dance via the situations you are placed to when in the game.In the last of us there is a lot of violence and so can be read as good or bad depending on the person. Just dance can be interpreted the same but for the reason they might not think the game looks good to play.

Genre Genre is the category that a media product falls into from games and films to books and music. These genres normally have smaller sub genres and can normally help people find a certain product or products like that.

An example of this in the last of us it falls in to the category survival horror, but has sub genres such as action adventure, sandbox and apocalyptic. Through being in this genre it has related games such as resident evil and fall out new Vegas.

In comparison to this Just dance falls in to the opposite category of Simulation but has sub genres of family, sport and party. The game has related games such as Mario kart and guitar hero.

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Content

An example of this n The last of us. The game consists of a lot of violence, blood and a very dark theme, with music normally being very atmospheric to match the lighting and scene. The text is also very different and revolves around a heavy story

Content is what the media actually consists of, this includes speech, art, gameplay and narrative. In games there is a lot of individual content that varies in every game.

Just dance has a very different list of content. This includes bright colour, a positive scenario and a lot of music. These help the game be very friendly and made for a range of people

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Construction

In the last o us, each level is completed by making your way through the area killing certain enemies and finding certain items. Throughout this level you will trigger events to complete your task and move on.

Construction is based around how the game is put together and the narrative. It consists of the layer and the structure of a piece of media, and how each event is pieced together.

Just dance has a very different construction system as it does not have a story line but has a level up system, dancing and motion.

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Codes and Conventions

In the last o us the codes and conventions include , gun fights, killing, blood, emotions and survival. These all allow players to relate to certain aspects before they have even played the game and know what to do.

Codes are conventions are the rules a specific type of media fall into depending on what product it is and what genre it falls into. The codes and conventions make it easier for people to easily grasp the concept the game.

Just dances codes and conventions include bright colours, basic avatars and dancing.

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Modes of address

In the last of us, The modes of address include the very heavily narrated story line. This game is 3rd person and has a strong effect when it talks to its audience.

Modes of address is how a piece of media text talks to the audience This includes all the previous terms such as semiotics, genre, content and construction, they all help the media text talk. In video games this can be portrayed in first person, 3rd person or a narrative.

Just dances very different and the modes of address are different such as it is not heavy story based however has a lot of bright colours and lots of game modes.

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Target demographic A target demographic is what group of people a game is designed for depending on age, gender, wage and address

The last of us is designed for middle class males between the ages o 15-25.

Where as Just dance is targeted at everyone and has no specific audience