PhotoRoute by Enabled City
Inspiring visitor confidence
PhotoRoute by Enabled City
Visit London gold awarded 2006
PhotoRoute.com launched 2011
Used by London 2012
VisitEngland inclusive destination pilot with VisitBrighton
Tottenham Hotspurs Foundation partnership
Definition of Geo Tagging
GeoTagging is the process of adding geographical identification metadata
to various media such as a geotagged photograph or video, websites, SMS messages,
QR Codes[1] or RSS feeds and is a form of geospatial metadata. This data usually
consists of latitude and longitude coordinates, though they can also include altitude,
bearing, distance, accuracy data, and place names.
A geotagged photograph is a photograph which is associated with a geographical
location by geotagging. Usually this is done by assigning at least a latitude and longitude
to the image, and optionally altitude, compass bearing and other fields may also be included.
Welcome, your holiday starts here
PhotoRoute – inclusive approach
Geolocated images taken from the walkers perspective
Directional arrows reinforcing direction of travel
Simple way-finding instructions
Available in widest possible formats
This is a really good idea: an app from Enabled City for "accessible, editable
route maps" in London, aimed at people with physical and learning disabilities,
as well as people speaking English as a second language. That means step-free
routes for people using wheelchairs, and photos taken along each route to aid
navigation.
Inspiring visitor confidence
Website view - easy navigation
Print view – removing technology barriers
Embeddable view – ideal for client websites
App view
PhotoRoute solves these problems
Visitor confidence when researching breaks
Destination promotion of 'must see highlights'
Way finding for people who find linear maps hard to read
Widening reach into inclusive tourism market
Available in wide range of formats to suit customers
Updateable and scaleable
VisitBrighton – inclusive destination
What next – crowd sourcing
What next – creating communities
What next – personalisation
Thank you
PhotoRoute.com by Enabled City
Alick Mackenzie
Enabled City, 35 Kingsland Road, London E2 8AA
www.photoroute.com/contact-us
07799030979
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