GALLERY 114Facebook LearningsHeather Losey McGeachy, Owner/Market ResearcherJanuary 26, 2016
SUMMARY
Creating a community starts with authenticity & appealing content
Our data shows highest engagement occurs with casual posts that include comments, replies and less formal wording
To increase engagement, we need to raise the quality of our posts.
METHODOLOGY Facebook engagement
data was used to track and compare post types & times with viewer engagement.
PAGE ENGAGEMENT-Huge leap of engagement-what happened?
7/21/1
5
7/24/1
5
7/27/1
5
7/30/1
58/2
/158/5
/158/8
/15
8/11/1
5
8/14/1
5
8/17/1
5
8/20/1
5
8/23/1
5
8/26/1
5
8/29/1
59/1
/159/4
/159/7
/15
9/10/1
5
9/13/1
5
9/16/1
5
9/19/1
5
9/22/1
5
9/25/1
5
9/28/1
5
10/1/
15
10/4/
15
10/7/
15
10/10
/15
10/13
/15
10/16
/15
10/19
/15
10/22
/15
10/25
/15
10/28
/15
10/31
/15
11/3/
15
11/6/
15
11/9/
15
11/12
/15
11/15
/15
11/18
/15
11/21
/15
11/24
/15
11/27
/15
11/30
/15
12/3/15
12/6/
15
12/9/
15
12/12
/15
12/15
/15
12/18
/15
12/21
/15
12/24
/15
12/27
/15
12/30
/151/2
/161/5
/161/8
/16
1/11/1
6
1/14/1
60
100
200
300
400
500
600
700
10 10 9
139
Number of people who have seen any content associated with your Page. (Unique Users)
People who have seen any content associated with your Page. (Unique Users)605 1/7/2016 Heather OMG!479 1/13/2016 Curtis posts video about David404 12/08/2015 Curtis posts picture about gallery meeting309 9/2/2015 Lacey post first Thursday + Heather reposts
LIKES – Page likes are steady with a jump around the time of high page engagement
7/21/1
5
7/24/1
5
7/27/1
5
7/30/1
58/2
/158/5
/158/8
/15
8/11/1
5
8/14/1
5
8/17/1
5
8/20/1
5
8/23/1
5
8/26/1
5
8/29/1
59/1
/159/4
/159/7
/15
9/10/1
5
9/13/1
5
9/16/1
5
9/19/1
5
9/22/1
5
9/25/1
5
9/28/1
5
10/1/
15
10/4/
15
10/7/
15
10/10
/15
10/13
/15
10/16
/15
10/19
/15
10/22
/15
10/25
/15
10/28
/15
10/31
/15
11/3/
15
11/6/
15
11/9/
15
11/12
/15
11/15/1
5
11/18
/15
11/21
/15
11/24
/15
11/27
/15
11/30
/15
12/3/
15
12/6/
15
12/9/
15
12/12
/15
12/15
/15
12/18
/15
12/21
/15
12/24
/15
12/27
/15
12/30
/151/2
/161/5
/161/8
/16
1/11/1
6
1/14/1
60
1
2
3
4
5
6
7
Daily New Likes
Daily New Likes
*Most likes in one day for last 28 months!
TOP POST – It Includes comments and replies
January 7 – 605 unique visitors
TOP POST –It Includes comments and replies
January 13 – 479 unique visitors
December 8– 404 unique visitors
TOP POST –It Includes comments and replies
OTHER POSTS – Posts without commentary, tend to be less engaging!
December 26– 119 unique visitorsAn event created
August 27– 52 unique visitorsPosted from our Tumblr
September 1– 209 unique visitorsIncluded link to Youtube
Ideas
1. Get more members posting or sharing posts to our page, be yourselves!
2. Post a work in progress, ask a question, ask for feedback, share a story, share your inspiration….what makes you different from every other artist?
Add your own comments, replies & pictures to our posts. Whenever something is posted to
our page, add a relevant comment or photo.
Ask a question – ex. “what’s your favorite piece of this show?”
Get people talking, show our community that we are human and want to have a conversation.
GAME PLAN– Let’s increase engagement!
Add Posts By Members
REFERENCESPowell, Juliette. 2009, Pearson Education, pp 86-10233 Million People in the Room: How to create, influence, and run a successful business with social networking
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