FUNDRAISING FOR A
WATCHDOG? Best and Worst Practices at the Hungarian
Civil Liberties Union
Hungarian Civil Liberties Union
• Watchdog NGO established 20 years ago
• Law reform, legal aid, strategic litigation, public education
• Protecting the rights of the Roma and speaking up against the ban on anti-semitic demonstration
• Excellence in communication • Video Advocacy Program – 2 full time, 1 part-time staff member
• Communication Officer
• Trained staff members in interviewing and video editing
• Cooperation!
For Transparency
Video
News portal
Success!
Disability Rights
Campaign communication and connected fundraising
is the tip of the iceberg
• Stickers
• Videos
• Events
1 % campaign
• Can we make graffiti?
• Viral Video
• Draw the HCLU!
Videos
Events
• Personal
• Giving back!
• Collecting contacts
• Information sharing
Give 4 euros to the HCLU!
Crowdfunding
What did not work out?
• Fake parking penalties
• Joining a Critical Mass
• Cool video. No follow-up.
Numbers
• 6-10 % of our yearly budget comes from private donors
• That is worth one month of operation!
• By June, 2013 – 152 people donated at least 4 euros
Pointers
• Use your available sources. At first.
• Do not expect a miracle!
• Have a strategy. Rewrite it.
• Give back! Report about your success!
• Be personal!
• Be wise! Your most important asset is credibility.
.
THANK YOU!
http://tasz.hu/en/supportus