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Jacqueline Bowman-Busato | email: [email protected] | Tel: +32 468.222.386
Professional Background
Jacqueline Bowman-Busato
Functional o Strategy
o Entrepreneurship
o Business model innovation
o Organisational design
o Multi-stakeholder Policy Mediation
o Strategic alliance development o Integrated strategic
communications o Government Affairs (Advocacy)
CV – Jacqueline Bowman-Busato
Xavier Buissetstraat 31 1800 Vilvoorde Belgium. GSM: + 32 486.222.386 Tel: +32 2 306 36 99 e-mail: [email protected] Linkedin: http://www.linkedin.com/in/jbowmanpublichealth
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Areas of Expertise
Relevant Experience (Selection)
o Jacqueline is Founder of Third-i bvba, & Scope Communications Ltd specialising in stakeholder engagement and strategic alliance development.
o She has collaborated with companies, associations and public institutions at CX levels across the life sciences industries to build coalitions & business models which demonstrate the value of their products and services to diverse stakeholders.
o She is (peer reviewed) published in the fields of Chronic Conditions Management, self-care, patient engagement in Health Technology Assessment and innovation ecosystems. She has also made numerous presentations at high level conferences since 2001.
o Jacqueline holds a Masters in Business Administration degree from Vlerick Business School in Leuven, Belgium, a Post-graduate diploma in Strategic Communications Management, a French Legal Studies diploma from University of Strasbourg (France) and an LLB in English Law and French Law from University of Essex (United Kingdom).
o She has lived and worked in the United Kingdom, France and Belgium. She is a native English speaker and speaks French fluently with notions of Dutch. She is a UK national of Guyanese (South America) birth.
Jacqueline brings 18 years’ cross-functional experience in the life sciences industries to bear in leading complex, cross-functional change & stakeholder engagement programmes in the public health, life sciences and civil society sectors on the European and global stages.
Organisational transformation o Designed and implemented business and governance model innovation from patient-led platform to multi-stakeholder think
tank on EU health & Innovation policies over 3-year period (2010 – 2013) o Led process for participatory design and implementation of 4 work programmes of policy relevance on EU healthcare policy
agenda setting (2010-2014) o Developed and project managed Epposi Self-Care Barometer (http://selfcare.Epposi.org) (2013)
Multi-stakeholder engagement & policy mediator o Designed and immediately led the strategic implementation of various participatory methodologies to engage C-Suite multi-
stakeholder policy consensus-driven policy recommendations on a societal benefits approach to HTA, Holistic management of chronic conditions, innovation ecosystems (2010 – 2014)
o Provided advice to various Public institutions on stakeholder collaboration & management for high-profile initiatives (eg. European Innovation Partnership on Active & Healthy Ageing) (2010)
Strategic Communications & Creative content development o Led an EMEA cross-functional marketing team in mature & emerging markets that developed & implemented "first in class"
integrated marketing strategies for brand development, communications, advertising, e-newsletters, public relations, trade shows and web. (PMI 2005-2007)
o Designed & implemented brand & integrated communications campaign for World of Health IT conference and exhibition in a 6-month period to successfully reach the target of 2000 delegates to the conference which was maintained each year (2005-2008)
Government Affairs/ Institutional outreach
o Head of Expert Secretariat of the European Parliamentary Working Group on Reproductive Health & Rights in Developing Countries (EPWG) (2001-2003)
o Successfully lobbied for increased commitment to the Global Fund for Communicable Diseases (GFTAM) from 29 million Euro to 130 Million (2001-2003)
o Led team for internal stakeholder engagement of the “Stop Discrimination” EU Campaign (DG Employment) 2003-2004) Management
o Managed and coached teams ranging from 2 -30 direct reports on a project and day-to-day basis (2001 – present) o Project managed networks of NGOs at national level across EU Member States (2001 – 2003)
Industry o User-driven innovation
o Public health
o Pharmaceuticals (human) o eHealth
o Medical technology
o Association management o International Institutions
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Jacqueline Bowman-Busato | email: [email protected] | Tel: +32 468.222.386
December 2013 - Present
Director, Third – i bvba, Vilvoorde, Belgium (Wholly owned subsidiary of Scope Communications Ltd) Clients/ roles include:
ABS Creative (part of Wunderman Worldwide group) 2014 ENS4Care – Commission DG Connect funded project – Dissemination Work Package
Leader (on behalf of Epposi)
2003 - Present
Founder and Principal Consultant, Scope Communications Ltd, London, United Kingdom Clients/ roles under Scope:
Epposi Executive Director 2010 – 2014 Commission DG Connect – Expert on various EC funded projects Business strategy and communications consultant, Northwest Health Brussels Office Communications Advisor European Health Telematics Association (EHTEL) 2008 - 2009 Communications Director World of Health IT / Healthcare Information Management &
Systems Society (HIMSS) 2005 – 2008 Head of Marketing EMEA, Project Management Institute 2005 – 2007 Director, Communications, MCI 2005 - 2007 Freelance consultant – Ogilvy Public Policy Communications Unit 2003 – 2004 Freelance Consultant – Gopa Cartermill -2003-2004 Communications Advisor UNDP, UNFPA, IPPF, ENAR 2003-2004
2001 - 2003
Head of Brussels Office, Marie Stopes International, Brussels, Belgium Head of Expert Secretariat EPWG Reproductive Health & Rights
2000-2001
Marketing Coordinator, The House Magazine, London, UK
1999-2000
Communications Manager, Lesire, Leuven, Belgium
1998-1999
Communications Officer, European Advertising Standards Alliance, Brussels, Belgium
1997-1999
Assistant Management Officer, UK Permanent Representation to the EU, Brussels, Belgium
1996-1997 Account Executive, Hill & Knowlton, Brussels, Belgium
1995-1996
Parliamentary Assistant, James Moorehouse, MEP, Strasbourg, France
2010 Master’s in Business Administration (MBA)
Vlerick Business School, Leuven, Belgium
2008 Post Graduate Certificate in Management Open University, United Kingdom
2001 Strategic Communications Diploma (CAM)
London Guildhall University, London, United Kingdom
1995 LLB Hons. English Law and French Law University of Essex, Colchester, United Kingdom
1994 French Legal Studies Diploma Université Robert Schuman (Strasbourg III) , Strasbourg, France
Chronological Work History
Education