Transcript

5 Reasons to UsePaid Search EngineMarketing

©2009 SAGEFROG MARKETING GROUP, LLC. ALL RIGHTS RESERVED

By Ashlee Finan, Sagefrog Marketing Group, LLC

For more information, please contact us:(215) 230.9024 » [email protected] » www.sagefrog.com

of people begin their search for new products and services on

search engines such as Google,MSN and Yahoo!¹.Surprisingly,many

businesses fail to take advantage of paid search engine marketing as an easy and

effective way to reach those users. According to a Microsoft adCenter survey,

released in December of 2008,59% of small businesses do not currently use paid

search engine marketing; 90% of those companies have never attempted to use it.

Although businesses are hesitant to implement search engine marketing

programs, 72% of companies reported an increase in sales inquiries from pay

per click advertising. Respondents from the 2008 Sagefrog Marketing Mix Survey

rated search engine marketing in the top eight ROI programs.

Here are 5 reasons to use paid search engine marketing:

User Driven – Internet users are proactively seeking products and services

on the web – do they find your company? Search engine marketing is an easy

and effective way to reach your customers at the time they are searching for

your offerings.

Measurable – Paid search engine marketing enables you to directly

correlate your cost per click to sales leads. Every click provides valuable answers

to your performance questions. What keywords lead users to your website?

What ads interest potential customers? How many visitors from those clicks

become sales leads? Based in the results of your search engine marketing program,

keywords and ad messaging can constantly be adjusted to maximize your ROI.

Cost Effective – You establish your pay per click budget and only pay for clicks

made to your ads. For most programs there is no minimum budget and you can

modify it at any time. In addition to managing your overall budget, individual

keyword bids are set to ensure your ads will show for your most relevant keywords.

Messaging – Due to the measurable results of search engine marketing,

keywords and ad messages can constantly be tested and improved.The most

successful words and messages can be included in your other marketing tools

and programs such as marketing materials, your website and direct marketing.

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Results – 68% of small businesses consider their paid search marketing

programs successful. In the competitive realm of search engine optimization

and search engine marketing, pay per click advertising is a powerful way

to get in front of customers seeking your products and services.

The search engine marketing professionals at Sagefrog Marketing Group,LLC

can integrate a pay per click advertising campaign into your business’s market-

ing mix. Sagefrog is a full service marketing, interactive,and public relations

marketing company. We specialize in health, technology and business services

marketing for companies based in the greater Philadelphia and New Jersey

area. Sagefrog’s services include marketing strategy and research,brand identity,

marketing materials,websites,web marketing,public relations,advertising,

tradeshow support,direct marketing and email marketing.

For more information, please contact Sagefrog Marketing Group at

(215) 230-9024 or [email protected]

Sign up with Sagefrog today and

receive a $100 Google Credit

to jump start your SEM campaign

REFERENCES:

1. SEO vs PPC. 16 April 2008. Bureau 24.

2. Microsoft adCenter Study Reveals Small Businesses Build Online Presence, but Fail to Invest in

Search Marketing. 16 Dec. 2008. Microsoft.5R

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