FASHION MODE
Fashion Mode is an integrated Sales and PR agency based in Shoreditch, London. We work with luxury
RTW labels, premium fashion and accessory brands, offering tailored retail and communication campaigns.
Creative and forward thinking, we pride ourselves on an impressive network of contacts including nationwide
and international retailers, stylists and editors.
Established in 2010, Fashion Mode has grown organically with the market demands and is experienced in
launching new brands to market, international apparel labels to the UK and creating cutting-edge campaigns
for established brands. From consumer events, fashion shows to web development and look book
production, Fashion Mode is able to help.
Pro-active and driven, Fashion Mode thrives on working with like minded designers and brands.
Fashion Mode has the unique advantage of being able to synergise both Sales and PR strategies, so that
both functions work to compliment each other and towards the same goal of
progressing the brand. We are able to provide sales focused PR that supports
all activity from brand launch, through to repositioning and sell through at
retail, including digital PR to encourage click through’s for e-commerce sites
WHAT WE OFFER
Sales – Consultancy, retail placement strategy, trade show representation, production advice
PR – Editorial placement, celebrity product placement, events, digital marketing
Creative Production – Look books, marketing material, POS
SALES The Fashion Mode sales team is professional and dedicated with experience of both UK and international retail markets. Responsive to the fast-moving industry we use the latest fashion forecasting services to keep abreast of trends and industry developments and are pro-active in constantly adding new retailers to our vast network of premium menswear, womenswear and accessory accounts.
Our sales team boast 10 years of experience and has contacts within the most notable UK & European department stores as well as nationwide independents. The Fashion Mode sales team also has experience managing and conducting buys for franchisees. As is the policy with PR, we will look to work with you to develop a sales strategy that is tailored completely to your own label, one size does not fit all! We will also ensure that the strategy considers the long-term and continued growth for your brand.
We are a small but dedicated team who have made a conscious decision to choose to work with brands that we personally love and would like to cultivate.
Sales service includes,
• Professional, reliable brand representation throughout the year
• Bespoke sales strategy
• Production advice to address product-related issues
• Develop a client database that is conducive to long-term growth
• Nurture and develop relationships with key accounts
• Arrange trade show participation if required
PR - EDITORIAL PLACEMENT
Fashion Mode will compile seasonal press releases for each collection to ensure all media coverage carries a
consistent message that reflects the brand/label’s identity
Editorial placement includes,
• All relevant titles including print, broadcast and digital mediums
• Designer profile pieces
• Brand news stories
• Fashion shoots - aspirational and essential for brand positioning
• Still life product led PR on shopping pages
• Trend pages – themes, colours etc
• Trade press – Relevant titles include Drapers, WWB, W Magazine, WGSN, Boutique
• Leveraging celebrity seeding to create coverage in celebrity lead stories
PR - CELEBRITY PRODUCT PLACEMENT
At Fashion Mode we understand that product is budget, an investment and as such should not be given away without
due consideration and a carefully planned strategy. We only put forward recommendations where we strongly believe
the outcome will create positive opportunities.
It is important that we choose the right celebrities to product place as this is a source of brand endorsement and
negative associations can affect future product placement opportunities.
Each item gifted is always tracked and we pro-actively search paparazzi images so we are able to leverage these
opportunities and “sell in” each success placement to additional media
We have a strong, established network of contacts that we use for product placement whether it be the celebrity
themselves, agents, model bookers or stylists and we are always striving to develop this trusted network
PR - EVENTS
Fashion Mode excel at producing professionally organised, creative events. The entire process from concept to
completion is managed by an experienced, innovative team, which can involve logistics, sponsorship, sourcing venue,
installations, entertainment, catering, event photography and gift bag sourcing etc
• Press Days
• Fashion Shows
• Collection/Product launches
• Store launches
• Press/Buyer meet and greets
• Blogger events
PR – DIGITAL MARKETING
The digital world is fast paced and ever evolving. It is now such an important medium for consumer communications
that all PR campaigns need to be fully integrated with digital and social media. Pro-active relationship development with
key bloggers features heavily in out PR activity as these individuals becoming more and more influential in the industry.
Key areas we focus on,
• Digital PR
• Strategic Digital development
• Social Networking
• Blogging
PR - CREATIVE PRODUCTION
Fashion Mode is experienced in art direction and project management of look books, press images and creative
materials. By using the right team of stylists, photographers and models we are successful in creating images that also
get used for editorial purposes, increasing the return on investment of the photoshoot
• Website design consultation
• Marketing materials
• POS
• Look books
• Press packs
FASHION MODE – TARGET MEDIA
Women’s Consumer
Vogue
Harpers Bazaar
Tatler
Elle
In Style
Marie Claire
Grazia
Cosmopolitan
Glamour
Red
Easy Living
Hello
OK
Stylist
Style
10 Magazine
Monocle
Lula
Love
Another
Pop
Wonderland
i-D
Dazed & Confused
Rollacoster
Weekend supplements /
newspapers
The Times
Times Magazine
Sunday Times Style
Guardian
Guardian Weekend
Daily Telegraph
Telegraph Magazine
Stella Magazine
Live Night & Day
Daily Mail Weekend
Observer
Observer Woman
Independent
Independent Magazine
Daily Mail
You
Live
Daily Express
S Magazine
Fabulous Magazine
Luxx (The Times)
Ultra Travel (Sunday Telegraph)
Metro
Evening Standard
ES Magazine
Time Out
The Scotsman
Pulse Magazine
Wallpaper
Super Super
Mirage
FASHION MODE – TARGET MEDIA
Digital
Vogue
ElleUK
GlamourUK
HarpersBazaarUK
InstyleUK
MarieClaireUK
Cosmopolitan UK
Look
Style
Grazia Daily
Dazed Digital
Fashion156
Emerald Street
Handbag
My Daily
Nowness
Volt
Business of Fashion
Bloggers
The Clothes Whisperer
Liberty London Girl
Style Bubble
Disney Rollargirl
Be Frassy
Fashion Fois Gras
Kingdom of Style
The Milk Maid
Natalie Hartley
Bridal
You & Your Wedding
Your Wedding
Brides
Cosmopolitan Bride
Contract and loyalty titles (high end)
Black Card
Canary Wharf
Centurion
Add Lib
City Life
Cartier Polo Magazine
Jaguar Magazine
Up Street
House ( Soho House Magazine)
Luxure
TOOLS & FEES
Tools
We would require the following assets from our clients:
Sales and press sample collections
Hard copy lookbooks
Digital images lifestyle AND flat shots, ideally both high and low resolution
Wholesale and retail price lists
Product for gifting if applicable
Fees
A monthly retainer of £2500 would be charged for Sales Showroom & PR including editorial placement and celebrity
product placement. All sales made will be charged at a 15% commission.
Press open days are held twice a year and all clients contribute an equal share
towards venue (if not held at showroom), invites, refreshments, flowers etc
However there is no additional fee for being included in the press day unless
client wishes to hold their own individual press day.
Out of pocket expenses such as couriers are recharged monthly in arrears
CONTACT
Fashion Mode
Third Floor
65-89 Tabernacle Street
London
EC2A 4BD
Tel. 0207 253 8779
www.FashionMode.co.uk
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