1. 1. Facebook Marketing for Local Businesses
2. 2. What is Facebook? Once a private and exclusive social media network for college students, Facebook has now expanded into the most popular online social network for people of all ages. Businesses are using it as an online network to connect with their current and prospective customers by building relationships that ultimately help them increase sales. Facebook Marketing for Local Businesses
3. 3. What Can Your Business Do on Facebook? Add photos of your business and products Share helpful, engaging, relevant content with fans Offer promotions and discounts on products or services Update your fans on the latest news in your industry Get feedback from your customers and much more Facebook Marketing for Local Businesses
4. 4. Facebook Usage Statistics Facebook Marketing for Local Businesses 64% of Users Log In DAILY There Are 1.3 BILLION Monthly Active Facebook Users 40% of Users Check Facebook MULTIPLE Times Per Day
5. 5. Facebook Usage Statistics Facebook Marketing for Local Businesses 53% Females and 47% Males Use Facebook 50% of Facebook Users are in the 18-34 Age Group 1 BILLION Mobile Users Log In to Facebook
6. 6. Facebook Usage Statistics Facebook Marketing for Local Businesses Every 20 Minutes on Facebook: 1 Million Links Shared 2 Million Friends Requested 3 Million Messages Sent Every Minute on Facebook: 510 Comments Posted 293,000 Status Updates Made 36,000 Photos Uploaded
7. 7. Benefits of Using Facebook Facebook Marketing for Local Businesses Increased Exposure Reduced Marketing Costs Generates Leads Effective Targeted Marketing Increased Web Traffic
8. 8. Benefits of Using Facebook Better Search Engine Rankings Increased Foot Traffic Increased Customer Loyalty Competitive Advantage Multiple Marketing Tools Facebook Marketing for Local Businesses
9. 9. Facebook Page Features & Tools Page Insights Facebook Customer Reviews Promoted Posts Facebook Offers Facebook Graph Search Facebook Marketing for Local Businesses
10. 10. Ways to Get More Facebook Fans Tell Your Existing Customers & Clients Facebook Ads Create Content that is Shareable Facebook Marketing for Local Businesses
11. 11. How to Engage with Your Fans Offer Special Deals and Discounts Give Helpful Tips & Advice Talk to Your Fans Share Something They Can Relate To Facebook Marketing for Local Businesses
12. 12. How to Engage with Your Fans Let Them Know About Job Openings Notify Them About Special Events Have Contests Facebook Marketing for Local Businesses
13. 13. Facebook Mistakes to Avoid Spamming Not Adding Visuals to Your Posts Not Being ConsistentX Disrespecting Your Fans X X X Facebook Marketing for Local Businesses
14. 14. Facebook Mistakes to Avoid Sharing Stories That Are Too Personal Turning Off Comments Not Knowing the Facebook Terms and ConditionsX X X Facebook Marketing for Local Businesses
15. 15. Thank You for Viewing This Presentation Ready to Get Started on Facebook? Contact Me Today! www.overflowlocal.com Facebook Marketing for Local Businesses