Goal: to learn howFacebook can EnhanceReal Estate Marketing
Class Topics:• What is Facebook? • How many people are using Facebook?• Using Facebook as a Real Estate tool• Goal Setting & Accountability• Create a Free account with Facebook• Build your Facebook Profile• Adjust your Profile, Privacy and Email Settings• Make friends on Facebook• Manage your Facebook Account• Cross Promote your Facebook Account
What is Facebook? Facebook is the largest social network in the world
Neilson recently reported that 3 out of every 10 people online in the world were using Facebook
More than 100 million users log on to Facebook at least once each day
More than two-thirds of Facebook users are outside of college
The fastest growing demographic is those 35 years old and older
What is Facebook? Facebook is an incredibly powerful social networking tool and real estate thrives in healthy communication.
Ergo, savvy real estate agents can leverage the vast reach of Facebook to reach past and future clients with real estate information.
How many people use Facebook?• More than 200 million active users (users who have returned to
the site in the last 30 days)• More than 100 million users log on to Facebook at least once
each day• More than two-thirds of Facebook users are outside of college• The fastest growing demographic is those 35 years old and older
How many people use Facebook?• Average user has 120 friends on the site• More than 3.5 billion minutes are spent on Facebook each day
(worldwide)• More than 850 million photos uploaded to the site each month• More than 8 million videos uploaded each month• More than 1 billion pieces of content (web links, news stories,
blog posts, notes, photos, etc.) shared each week
How many people use Facebook?• More than 2.5 million events created each month• More than 25 million active user groups exist on the site• About 70% of Facebook users are outside the United States• There are more than 30 million active users currently accessing
Facebook through their mobile devices.• People that use Facebook on their mobile devices are almost
50% more active on Facebook than non-mobile users.
Why should a Realtor have a Facebook account??
•You will be able to connect with your sphere in a faster and more cost effective way•FaceBook will keep you Top of Mind with your sphere•You can learn interesting and useful information about your sphere•It allows you to be both a person and a professional at the same time•It has the most in depth privacy filters of any social site•FaceBook is on its way to become the way we connect with all other sites
Create your Facebook Account
Go to: http://facebook.com and sign up for a free account
All you need to create your account is a valid email address, but it is also a good idea to have some photos and text ready to fill your profile.
Build a Searchable Facebook ProfileShare authentic professional and personal information in your Facebook profile. Be engaging and genuine; leave the sales pitch at home.
For many agents, this means writing a new bio in the first person.
People will connect to you through the searches they conduct; keep that in mind and use keywords wisely.
Mention places you have lived and visited, organizations you belong to, and other concrete information.
Build a Searchable Facebook Profile• Basic Information & Contact information• About Me
• Fill this section with your condensed personal bio (250 words is fine)• Use an active voice full of tangible descriptions (think searchability!)• Share your favorites (books/quotes/etc) to make new connections
• Education and Work History• Mention specific schools and companies
• Photos • Of yourself and your listings (organized in albums)• Tag people and places
• Videos • Of yourself and your virtual tours
• Links to your personal website(s)
Identify your goals
• To reconnect with past clients• To form relationships with new groups• To increase awareness for my business• To promote my listings to a targeted group
Set your Budget
• How much time can you invest to get set up?• How much upkeep will you give your page?• When will you work on your Facebook page?• How long will you spend on Facebook each week?• Will you use Facebook through a mobile device?
Make Friends on Facebook
• With your permission, Facebook will search through your email contact lists to help you find friends.
• Facebook will recommend friends based on your connections; check here once a week for updates
• You can also find new friends by searching through your current friends profiles
Manage your Facebook AccountShare “What’s on your Mind”; it’s the easiest way to keep your profile fresh and create social buzz about your business.
What to write about1. Specific information about the local real estate market2. News about your listings3. News about your real estate brokerage4. News from your local real estate boards5. Local area news that effects real estate6. Financial news that effects real estate7. Listings updates8. Open House information9. Home sales from specific neighborhoods you farm10. What you are currently doing for your clients11. Professional groups you belong to12. How you are enhancing your business13. Links to everything else you do
Engage your Friends1. “Like” your friends posts and updates2. Comment on what your friends write3. Ask questions!4. Include your friends in a Note5. “Poke” your friends6. Share links, photos or videos7. Start a Discussion8. Invite friends to an event9. Join a Cause10. Build a Fan Page
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