Download ppt - Enterprise profiles

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ENTERPRISE PROFILES

• Four (+1) ‘typical’ businesses• based on real businesses somewhere in the world!

• Try to imagine…• Their business needs dictate their funding needs• The shape of the financial industry dictates how they

will be met.• All businesses are going concerns capable of profits

• Will they be equally important in all scenarios?


1. The informal enterprisehttp://www.lendwithcare.org/entrepreneurs/index/2629

http://www.lendwithcare.org/entrepreneurs/index/2629



THE INFORMAL ENTREPRENEUR

• 0 salaried employees (family members involved) • Has run a general store for the last 2 years• Growth is slow due to physical constraints• Needs funds for new stock, more products and

to begin expanding premises• Risks: quality of management, competition,

customer income, natural disasters, crime, compliance


2. The Disruptive Enterprisehttp://www.didion.com/company.html

http://www.didion.com/company.html



THE DISRUPTIVE ENTERPRISE

• First financing round• 0 salaried employees, 0 turnover• Developed a new technology for

reclaiming and sorting scrap metal that could revolutionise the industry

• Has built a prototype• Technology needs testing, refinement,

patenting. Won’t sell for another year• Risks: buyers, regulatory approval,

imitators


THE DISRUPTIVE ENTERPRISE (II)

• Second financing round• 45 salaried employees, growing rapidly• New technology patented, in production

and profitable, sold in multiple countries• Assets are mostly patents, licences, stock• Needs to expand overseas• Risks: imitators, regulatory policy


3. The steady-state family firmhttp://www.dw.de/dw/article/0,,6385455,00.html

http://www.dw.de/dw/article/0,,6385455,00.html



THE STEADY STATE FAMILY FIRM

• 30 salaried employees, slow, steady growth• Mid-range furniture manufacturer, owned by

same family for 100 years (3nd generation)• Needs liquidity and to upgrade two key

pieces of machinery• Risks: customer spending, dependence on

the owner-manager, governance, compliance


4. The leading corporatehttp://www.unilever.com/

http://www.unilever.com/



THE LEADING CORPORATE

• 200,000 employees, publicly listed• 100 yrs old. Diverse portfolio of well known

consumer goods worldwide• Share of consumer spending in most markets is

steady; growth concentrated in a few heavily contested markets.

• Needs to acquire popular local brands & advertise heavily in 10 promising new markets

• Risks: managing acquisitions, understanding target markets, consumer spending, generics.