Transcript
Page 1: Enterprise Ireland Social Media Presentation
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The old rules don't apply anymore

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The change has come. The revolution is here..

Are you ready?

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23% of adults in Ireland use social networks

Are they talking about you?

More importantly.....

Do they even know you exist?

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 CONVERSATION

 START  

 A  

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Word of mouth is the most trusted source of information

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An estimated $1.4bn will be spent by brands on WOM marketing in 2009

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They will be friends

With a person.

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Start with the assumption that no-one wants to be your friend

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Give people a reason to love you

  Start hanging out with them

 Start talking TO them, not at

them

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Be

Original

Be remarkable

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Why start something just because?

                                Do it because it's something you LOVE

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Blogging can be frustrating

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You may want to GIVE UP

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Start a conversation

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Ad Campaign Trade PublicationIn UK Or USA  €5000

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TV Ad Campaign - €10,000+

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Trade Show €5000-10,000

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Build Community

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Traditional Media

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Sweet FA

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Hard Work

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Your Year

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