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EXPLORE THE MARKETING UNIVERSE

© connector.ie 2017

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PROFILE 20 years in online / digital marketing Award winning experience for global brands Core team of 10 digital specialists, a bot and 70,000 people in the Connector Network 90% of revenues come from international projects or clients Launched hundreds of websites


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MY MISSION TODAY To inspire you about the future and show world class case studies! So I won’t talk to you today about our innovative digital strategies for RTE Food, Sustainable Energy Authority Ireland, Tile Merchants, Huawei Ireland & UK etc. and … … dozens of great websites for Niko Bathrooms, Roz Purcell, BWG Foods, Cobec Engineering, Hiro by Roisin & many SMEs or start-ups … and our beautiful branding work for True Hawk Media, Tadhg Furlong, Laineys Wholefoods and numerous Connector products etc.


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OUR VIDEOS Watch for this icon to recognise which slides are videos Please go to this link to have access to our videos: http://connector.ie/stories/connector-enterprise-ireland-innovation-talk

AUDIENCES ARE CHANGING C O N T E X T

Source: PFSK 2016

41% of U.S. adults use Voice Search on a daily basis in 2017

THE END OF DIGITAL ADVERTISING?

MARKETING IS EVOLVING C O N T E X T

Source: SODA Report 2017

DIGITAL BUDGETS ARE GROWING C O N T E X T


Spending 43% of marketers are increasingly their investment in digital marketing Nearly 50% of marketers now spend 50% or more of their full marketing budget on digital. Emerging Technology More than 40% of marketers plan to “significantly increase” their investments in programmatic advertising, AI / machine learning, chat bots /conversational interfaces and AR/VR in the next 12-18 months. 69% of agency leaders also agree that the growing prevalence of AI technologies and conversational interfaces will “significantly impact” the way their agencies will design for customer interactions. Innovation. 89% of client-side marketers rate their organisation as either “somewhat or very innovative” when it comes to digital marketing initiatives Agency leaders hold a nearly polar opposite … 48% say that their clients’ organisations hinder their ability to innovate.

C O N T E X T

DIGITAL EXPERIENCES GROWING FASTEST


BIG IDEAS & BIG RESULTS DON’T NEED BIG BUDGETS!

B2B SALES – COLD CALLS ARE DYING TOO

WITH 90% IGNORED

B2B MARKETING

Created by mixing data insights with cutting-edge analytics to inform business professionals and help them make smarter decisions.

SOCIAL DATA & MARKETING AUTOMATION

KEY RESULTS Meetings and new business with key target clients. PR coverage in top Irish marketing publications. Lots of engagement on Twitter and LinkedIn.

DIRECT MAIL 2.0

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Connector Innovation Game

AVA CHAT BOT MARKETING & CUSTOMER CARE

A Facebook Messenger bot that allows users to measure their organisation’s level of marketing creativity

KEY RESULTS 23 different PR stories in business and trade press

MESSAGING

A R I E D E G E U S

THE ABILITY TO LEARN FASTER THAN YOUR COMPETITORS MAY

BE THE ONLY SUSTAINABLE COMPETITIVE ADVANTAGE.


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WRAP UP C O N N E C T O R

•  Set aside an innovation budget to test new ideas •  Be the first in your sector and get early mover advantage •  Create or curate interesting stories •  Use video to convey excitement and emotion •  Build platforms for your brand •  Engage your community everywhere including offline •  Add value including games, events & workshops etc. •  Build your portfolio for your next job!


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THE €20 INNOVATION KIT C O N N E C T O R

SpringWise - A global innovation discovery database ($16/month) Blinkist - Read book summaries in 15 min ($4) AR/VR Canvas - Free Lean Business Canvas - Free Trendwatching - Quality Reports - Free Typeform - For user Research - Free Connector Innovation Game - Free (for one winner!) TOTAL - €20


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WIN A CONNECTOR INNOVATION GAME

C O N N E C T O R

Message me your email to join the Connector Club Email Newsletter for your chance to win today. One winner picked at random at 1pm! Conor Lynch Email: [email protected] Mobile: 086 811 8833


C O N N E C T O R

MEET OUR PEOPLE

Masters of –

Strategy

Innovation

Design

Web Design

App Development

Video Production

Data & Analytics

Content

Experiences

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We’re delighted with the award winning work Connector did with the Huawei Snapys. Great results

and great to work with too.

Justin Costello

MARKETING MANAGER, HUAWEI UK & IRELAND

The team at Connector did a great job on our new XL website. We

were very happy with the design and usability of our new mobile

friendly website!

Jenny Egan MARKETING MANAGER,

BWG FOODS

Conor and the team at Connector were great and produced a

website that we love. We have had so many people tell us they

love our leaves!

Ruth Callaghan MANAGER, NATURE’S BEST

CONNECTOR

TESTIMONIALS

THANK YOU J

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Contact

Follow us

Conor Lynch

connector.ie

[email protected]

+ 353 1 906 0006

Connector Studio, Temple Bar

@connector.ie

/connector

@connector

bit.ly/Youtube-Connector