First Things First All roads lead to your website

Run them all in sync for an effective R.O.I

How effective is your website?

Over 30% of your social media followers will look at your website.

Will they want to do business with you?

Is your website up to date? Is it responsive?Does it have the information you

are tweeting about on it?Can you convert visitors into

customers?

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The Power Of Blogging

Set up a blog on your website Eg: www.yourdomain.com/blog Post weekly news Link to and from Social Media Each page to have unique URL

SEO - New activity or info on an otherwise static website etc..

Try to post a blog post once a week

KEYWORDS

Ask staff, family, friends what they would type in if looking for your business

Try to get 30 phrases

Use them in web copy, social media bios and social media posts

What is Social Media?

Social media etiquette

Act as you would at a cocktail party/networking event!

But WHAT shall I talk about? Your business history (Brand)

Your driving lessons info Your successes Welcome new customers Special offers Competitions Driving feeds (retweets) Local area news Local events Latest BREAKING news Cartoons/videos/sayings Celebrities in the news Direct to your Blog posts

Good accounts to follow

@DSAgovuk@DontTwive

@THINKgovuk@the_DIA

@Highways_Agency@transportgovuk@HighwayCodeGB

@metoffice@DriversKnowledge

@engagenw

Which Platform Should I Use ?

Has  over 1 billion active users It is estimated that 1 in every 13 peo

ple has a Facebook account. On average, 250 million photos are u

pdated every day. More than 2 billion posts are liked an

d  commented on daily. Age of average user is 38 and is risin

g.

235 million active users.

Google+ affects search results on Google, if someone is inyour circles their content will have a higher page rank in your searches.

Google+ is linked to Google Places, if you link it to your + page it will improve your page rank for local customers greatly.

Google+ Circles

Has 200+ million users

51% of active Twitter users follow companies, brands or products

It now only takes up to once week to hit a billion tweets across Twitter.

Great for driving traffic to websites

LinkedIn has up to 200 million users.

90.9% use the free version of Linkedin, but the rest have an upgraded paid account.

LinkedIn is typically used more for businesses, it isn't as 'attractive' as other social platforms but proves to have its uses.

For B2B it is essential to be on there

Faster growing than Facebook has EVER been

Mainly female users aged 30+ in higher income bracket

It is a standalone network like LinkedIn and  there is hardly any crossover usage.

Users have it to communicate through imagery

Pinterest – Best for Mobile / Visual

29% of UK users (2.2m) are in the highest income bracket

Percentage of Instagram users that log in at least once a day is 70%

Over 200 million users 43% of top 100 brands post daily

on Instagram Only used on mobile devices Can use different filters to make

photo look better

TWITTER

32% of 15 million UK users use Twitter daily

Twitter

Brand awarenessDrive traffic to website

Drive traffic to FacebookBuild momentum &

excitement

How do you set up an account?

Go To www.namechk.com

Twitter Lingo To Tweet is to post an update To Follow-You get their updates Follower follows you and gets your

updates @reply-A public message Direct Message (DM) goes to their inbox Hashtag ~ Groups words together and

highlights them Retweet (RT) Shares a post to their

followers Lists-To keep a track on a group of

accounts Trending-Most popular words at the

moment Promote-Push your account or Tweets

and payment

MAKING A TWEET

CONNECT PAGE

USE SEARCH TO FIND TARGET MARKET

HASHTAGS

1) Use to highlight keywords #websites #socialmedia #liverpool

2) Use to show emotion #soexcited #reallybusy

3) Use for competitions etc to win, tweet answer using

#gurucomp

DIRECT MESSAGES

LISTS

TwitterDo’s and Don’ts

Don’t link to FacebookUse keywords in biography Add your website/location

Tweet regularlyUse trending topics

Be generous (retweets)Use Bit.ly account

Use Hootsuite/BufferUse Google Analytics

Add Social Media feeds onto your

website

FACEBOOK

77% of the UK population have an active profile

Profile, Page or Group?Daily posts - topical interesting relevant

Facebook favours images/videos/questionsRespond quickly

No more than 25% sales messagesAbout us keywords

Like DVLA etc pagesProof read before posting!!

Facebook stuff

FACEBOOK PAGE

Personalise your pics and bring them to life

SUCCESS STORIES

Local interior design Firm secured dealTo design interior for Worlds most expensive flatAt £27m fromInteractions on Twitter

SUCCESS STORIES

Local kitchen firmSold an ex display Kitchen worthOver £20,000 from a single tweet

SUCCESS STORIES

Local accountantsHave attracted 7 new clients in 2013 worthOver £10,000 in Business from interactions on Social Media

SUCCESS STORIES

Local home storeSold a bath from their online storefor £1499From a single tweet at 2am on a Sundaymorning

SUCCESS STORIES

Online Guru haveAttracted over 30New website andSocial media clientsIn the past 3 yearsThrough our SocialMedia activity!!

SO WHAT ARE YOU WAITING FOR??

“GET TWEETING”Mention this

@onlineguruUK session

in a tweet and we will give you another

1 hour

bespoke strategyConsultation

FREE!!!!

Google +Best for SEO & Segmentation

Globally No.2 Social Media site. Are you ready??

Google +

Business Pages and Personal Profiles

Post to circlesIntegrate with other Google

productsHelps with your Google rankingHangouts may see the demise

of Skype

Google+ Circles

Google + Hangout

Google +

Questions??

Pinterest – Best for Mobile / Visual

29% of UK users (2.2m) are in the highest income bracket

77% of the UK population have an active profile

Profile, Page or Group?Daily posts - topical interesting relevant

Facebook favours images/videos/questionsRespond quickly

No more than 25% sales messagesAbout us keywords

Like DVLA etc pagesProof read before posting!!

Facebook stuff

FACEBOOK PAGE

Facebook Advertising

Perfect way to reach your markets precisely.

Your business can advertise to your exact audiences based on specific social and geographical information.

Age, gender, location, personal interests, job functions etc can all refine targeting.

Set your own budgets. From 25p per click.

QUESTIONS?

Linked InBest for Networking and Finding Leads

11 Million Profiles In The UK – 23% of Workers

Linked In Features

Post from profile or page

Great for search pre meeting

Linked InDo’s and Don’ts

Current pictureUse keywords in Biography

(120) Add contact details

List landing pages for websites Get recommendations

Join groups where targets areRespond to people who viewed

profile

Linked In Profile

Linked In Business Page

QUESTIONS??

Pinterest – Best for Mobile / Visual

29% of UK users (2.2m) are in the highest income bracket

Other Platforms (or Tactics!)

Clothes, Shoes, JewelleryKitchens, BathroomsBoiler systemsInterior design contractsHouses (Sales and Lets)Accountancy clientsLegal clientsPersonal training clientsChamber members!!

Success Stories

Success stories……….

Analytics

Which platform or platforms are the right ones for you?

Thanks for listening

We look forward to interacting on

Social Media with you!

@onlineguru2u

internet market-

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#500aday

pho-togra-phyvideo#tfbfacebook

musicmarket-

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