Introduction to EasypaisaImpact on Peoples’ Lives

September 2012

Agenda

Introduction – Telenor & Tameer

What is Easypaisa?

The Easypaisa Service

Our Accomplishments

Branchless Banking Regulations by SBP

The Easypaisa Journey

Who can use Easypaisa Mobile Account?

How You can use Your Mobile Account!

Easypaisa Corporate Solutions

Corporate Solutions in a Nut Shell

The Easypaisa Advantage

Conclusion

Introduction-Telenor and Tameer

• Telenor Pakistan is a 100% owned subsidiary of Telenor ASA, Norway

• As of June 2012, Telenor Pakistan is the 2nd largest mobile operator with more than 30 million

subscribers (Source: www.pta.gov.pk)

• Telenor has 30 S&SC, 260 franchises and over 180,000 retailers all over the country

• Largest network in AJK & Northern areas where there is limited bank coverage

• Tameer Bank was licensed in 2005, under MFI regulations to provide micro-credit and other

financial services on a national license category

• TAMEER distinguishes itself from other Microfinance Banks by being one of the first nation-wide,

private sector, non-NGO transformed, commercially sustainable micro-finance institutions in

Pakistan

Telenor Pakistan

Tameer Bank

51%

Agent

Agreement

Telenor Pakistan has partnered with Tameer Micro Finance Bank to introduce branchless banking for the first time in Pakistan.

The innovative product umbrella of easypaisa gives complete convenience and empowerment to individual customers as well as corporate clients.

What is Easypaisa?

• Basic Financial Services in a reliable and convenient way

• Targeting the unbanked

• Over-the-counter or handset-based

• For everyone!

• 18,000+ easypaisa shops in 700 cities/towns

The Easypaisa Service

“easypaisa is probably the model for the future, and not M-Pesa model”

“Branchless banking is a milestone to substantially increase the financial services outreach to the un-banked communities”

What is unique about easypaisa is the business model. Telenor owns part of Tameer and that provides for unique advantages on the cost side and benefits in terms of product design. Second, the partnership illustrates the possible tie-ups between a MF provider and a MNO.

“Between now and the end of 2011 million of consumers are expected to directly benefit from easypaisa services”

“Offering millions of people in Pakistan without bank accounts the chance to make financial transactions at the touch of a button”.

Winner of MMT Award for “Best New Entrant” in 2010

Our Accomplishments

BACKGROUND

Branchless Banking (BB) represents a significantly cheaper alternative to conventional branch-based banking that allows financial institutions and other commercial players to offer financial services outside traditional bank premises using delivery channels like retail agents, mobile phone etc.

SCOPE

• These regulations are applicable to commercial banks, Islamic banks and microfinance banks (MFBs) (herein after collectively referred to as financial institutions or FIs).

• Activities outlined in these regulations as branchless banking cannot be offered by any person or institution other than FIs.

• These regulations do not, in general, supersede or revoke any of the existing rules & regulations unless specifically stated.

Branchless Banking Regulations by SBP

The Easypaisa Journey

Who can use Easypaisa Mobile Account?A

pe

rso

n w

ith

Te

len

or

SIM

Instant access to a bank account from phone

Send/Receive money, pay bills, donate, online shopping & book tickets at any time

Largest branchless network with thousands of cash deposit/withdrawal points open at late working hours and weekends

Easypaisa Mobile Account

• Cash Deposit/Withdrawal

• Money Transfer

• Account Statement

• Pin Management

• Favorites

• Transfer In/Out

• Schedule Payments

• Pay Bills

• Donate

• Book Tickets

• Repay Loan payments

• Get Pension/Salary

How You can use Your Mobile Account!

Easypaisa Corporate Solutions

Easypaisa Corporate Solutions

Bulk Disbursement

Salary Disbursement

Internet Payments

Easy Pay

Loan Repayment

Ticketing

Donations

•This service offers our corporate clients to disburse funds to a large number of clients/customers in an extremely time-efficient & secure wayBulk Disbursement

•This service offers both a cost-effective and time-efficient solution for corporate clients who need to disburse salaries to employees located in remote areas or who do not possess a bank account

Salary Disbursement

•Internet Payment is a solution offered by easypaisa to enable internet businesses to collect their payments from customers across the countryInternet Payments

•Easy Pay is a solution offered by easypaisa to enable corporate organizations to receive payments/ funds from customers across the country into its own Mobile Account

•Customers can pay via their CNIC (OTC) or their mobile accountsEasy Pay

•Loan Repayment is a solution offered by easypaisa to enable various micro finance institutions/financial entities to collect their loan repayment instalments from customers across the country

Loan Repayment

•Ticketing is a solution offered by easypaisa to enable corporate clients to enhance their reach for instant booking of their ticketing service and collection of amounts from across the country

Ticketing

•NGO’s can now collect donations from an enhanced donor base across Pakistan, through a hassle free, secure and time efficient easypaisa solutionDonations

Corporate Solutions in a Nut Shell

• Easypaisa solutions provide quick, easy, hassle free and efficient solutions

• As time is of essence for people today, our solutions ensure that the transactions are instant and there is no need to wait in long queues or be limited to banking hours

Efficient & Convenient

• It is the need of the hour for people today to ensure data/process & transaction security

• Our solutions are highly secure as we provide state of the art security through an end to end electronic process

Secure & Reliable

• Vast and wide spread network of easypaisa merchantsLargest Agent

Network

• Any Telecommunication company current or new subscriber can open a Mobile Account. No prior Bank Account is needed; anyone with a SIM can avail and use this service

Easypaisa for everyone

The Easypaisa Advantage

Easypaisa

• Largest market for the unbanked

• Only 5% to 7% Pakistanis have any form of bank account

• 100% to 300% more cell phone owners than the banked population

• Branchless banking is the voice of the next decade

Conclusion

THANK YOU