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E-COMMERCE AND SUPPLY CHAINS

Oleh:Wahyudi SutopoLaboratorium Sistem Logistik dan Bisnis Jurusan Teknik Industri Universitas Sebelas Maret 2011

KULIAH TAMUJurusan Teknik Informatika – FMIPA UNS Mate Kuliah E-Commerce

Hari Kamis, 22 Desember 2011 & 29 Desember 2011Ruang B404, 13.00 – 15.00 WIB

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Outline:

1. Introduction ( E-Commerce, Business Transactions, Business Performance, SCM )

2. A Framework for Analyzing SC3. E-Supply Chain 4. Case Study: SCM & e-SCM

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1. Introduction: E-Commerce

What is E-commerce?Using Internet technologies to1. Conduct business transactions2. Improve business performance

http://e-marketing2.com/2011/05/14/e-commerce-marketing/

http://www.alianjava.com/content/original-wooden-furniture-indoor-outdoor-jepara-indonesia-3&

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1. Introduction: Business Transactions

A transaction engaged in by a business that initiates the accounting cycle of that

business (www.investorwords.com).

http://test.b2blearningcenter.com/guideorder/

Demand Supply

Generic Supply Chain in Furniture Industry:

WoodForestry

TimberR/M

SemiFinished Goods

F/GFurniture

PackedFurniture

DisplayedFurniture

UsedFurniture

DistributedFurniture

Physical SC

SC actors

W/F FarmersSupplier

ProducerManufacturer

DistributerForwarder

RetailerUser

Mainactivities

MillingCuttingDrilling

Farming Harvesting

Cutting Logs

AssemblingFinishing

Packaging

Transporting Distributing

Trading Selling

Main SC Objectives

Integrated farming practices

Lower supplier costs

Lower operationalcosts

Lower combined logistics costs

Optimized offer and customer profitability

On shelf availability

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1. Introduction: Business PerformanceThere are a number of ways of measuring business performance.

In general, businesses are always looking at ways of becoming more efficient — reducing costs in relation to income, and so improving profits.

www.shutterstock.com/pic-50767420/stock-photo-business-metrics-and-performance-diagram.

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1. Introduction: Supply Chan Management

http://arvietrida.wordpress.com/2010/09/11/mengenal-ilmu-supply-chain-management/

Supply Chain Management (SCM) is the integration of key business processes from end user through original suppliers that provides products, services, and information that add value for customers and other stakeholders.

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2. A Framework for Analyzing SC (1)

• SCM is simple in theory but complicated in implementation

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2. A Framework for Analyzing SC (2)Integrated Supply Chain Model

CustomerCustomer

ManufacturingManufacturing

DistributorDistributor

RetailerRetailer

2nd Tier Supplier2nd Tier Supplier

1st Tier Supplier1st Tier Supplier

2nd Tier Supplier2nd Tier Supplier 2nd Tier Supplier2nd Tier Supplier

1st Tier Supplier

Information & Financial Flow

Product & Information Flow

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2. A Framework for Analyzing SC (3)General Supply Chain Model

MATERIALS

MATERIALS

END

CUNSUMERS

END

CUNSUMERS

Supplier Network

PROCDISTRIBUTION

MANUFACTURING

Information, Product, Services, Financial, and Knowledge Flow

Capacity, Information, Core Competency, and Human Resources Constraints

Integrated Enterprise

Distributive Network

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Cycle Stage

Customer Order Cycle

ReplenishmentCycle

ManufacturingCycle

ProcurementCycle

Retailer

Distributor

Customer

Manufacturer

Supplier

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Customer Order Cycle

Customer Arrival

Customer Arrival

Customer Order Fulfillment

Customer Order Fulfillment

Customer Order EntryCustomer

Order Entry

Customer Order Receiving

Customer Order Receiving

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Replenishment Cycle

Retail OrderTrigger

Retail OrderTrigger

Retail OrderFulfillment

Retail OrderFulfillment

Retail OrderEntry

Retail OrderEntry

Retail Order Receiving

Retail Order Receiving

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Manufacturing Cycle

OrderArrivalOrderArrival

ManufacturingShipping

ManufacturingShipping

Production Scheduling

Production Scheduling

ReceivingReceiving

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Procurement Cycle

Order Based on Manufacturer’s Prod..

Schedule orSupplier’s Stocking

Needs

Order Based on Manufacturer’s Prod..

Schedule orSupplier’s Stocking

Needs

ComponentManufacturing

Shipping

ComponentManufacturing

Shipping

SupplierProduction Scheduling

SupplierProduction Scheduling

Receiving at ManufacturerReceiving at Manufacturer

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Somber: QAD – PRTM ISC Benchmark Study

Supply Chain Improvement BenefitsDelivery Performance

Inventory Reduction

Fulfillment Cycle Time

Forecast Accuracy

Overall Productivity

Lower Supply Chain Costs

Fills Rates

Improvement Capacity Realizations

16% – 28% Improvement

25% - 60% Improvement







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3. E-Supply Chain (1)

What is E-Supply Chain?• Definition

– Supply chain management using E-commerce technology

– Collaborative use of technology to enhance B2B processes and improve speed, agility, real time control and customer satisfaction.

• SCM could be very costly and hard to implement without E-commerce

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• New Technology provide revolutionary changes in SCM– Computers offer ERP solutions for internationalized

operation– E-commerce provides a globalized solution to make the

world “Flat”. E-SCM– Mobile commerce is the next revolution in SCM


Electronic Commerce

Global Sourcing & Selling Strategic Partnerships

Cost ControlCustomer Service

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4. Case Study: SCM & e-SCM

• Pengembangan Model Penentuan Jumlah Pembelian Dan Persediaan Bahan Baku Pada Perusahaan Furnitur ( Studi Kasus CV Valasindo Sentra Usaha )

• An Interactive Web-based Application as Educational Tool for SCM Course by Using FOSS

TERIMA KASIHQ & A

Next Week Agenda:Research Trend & Opportunities in SCM, e-SCM and e-Commerce