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Page 1: DO YOU HEAR WHAT I HEAR? YOU HEAR WHAT I HEAR? WHO AM I? • Emergency Manager • Wife, Mother to 2 Young Kids • Community & Church Volunteer • Half-Marathoner • Political Candidate

Cheryl Bledsoe,

@CherylBle

DO YOU HEAR WHAT I HEAR?

Page 2: DO YOU HEAR WHAT I HEAR? YOU HEAR WHAT I HEAR? WHO AM I? • Emergency Manager • Wife, Mother to 2 Young Kids • Community & Church Volunteer • Half-Marathoner • Political Candidate

WHO AM I?

• Emergency Manager• Wife, Mother to 2 Young Kids• Community & Church Volunteer • Half-Marathoner• Political Candidate

Page 3: DO YOU HEAR WHAT I HEAR? YOU HEAR WHAT I HEAR? WHO AM I? • Emergency Manager • Wife, Mother to 2 Young Kids • Community & Church Volunteer • Half-Marathoner • Political Candidate

SOCIAL BY NECESSITY

• Balancing Many Roles,• Evaluate Situations Quickly,• Perceptions Influenced by Peers & Family• More Inputs Today than 5 years ago

Page 4: DO YOU HEAR WHAT I HEAR? YOU HEAR WHAT I HEAR? WHO AM I? • Emergency Manager • Wife, Mother to 2 Young Kids • Community & Church Volunteer • Half-Marathoner • Political Candidate

TODAY’S OBJECTIVES

• Why You Should Care About Social Media• What You Can Learn If You Listen• Proactive Leadership

Page 5: DO YOU HEAR WHAT I HEAR? YOU HEAR WHAT I HEAR? WHO AM I? • Emergency Manager • Wife, Mother to 2 Young Kids • Community & Church Volunteer • Half-Marathoner • Political Candidate

SOCIAL MEDIA CHANGES COMMUNICATION

• Provides the ability for information to be shared rapidly

• Increases the amount of visual data that is available from people “on the scene”

• Offers Agencies access to a haystack of information

Page 6: DO YOU HEAR WHAT I HEAR? YOU HEAR WHAT I HEAR? WHO AM I? • Emergency Manager • Wife, Mother to 2 Young Kids • Community & Church Volunteer • Half-Marathoner • Political Candidate

WHY SHOULD YOU CARE?

Breaking News &

Situational InfoBecome

Your News Media

Critical Review of Your PR Strategy

Involving Your Community = Key For Many

Page 7: DO YOU HEAR WHAT I HEAR? YOU HEAR WHAT I HEAR? WHO AM I? • Emergency Manager • Wife, Mother to 2 Young Kids • Community & Church Volunteer • Half-Marathoner • Political Candidate

MORE IMPORTANTLY?

Relationships Matter

Page 8: DO YOU HEAR WHAT I HEAR? YOU HEAR WHAT I HEAR? WHO AM I? • Emergency Manager • Wife, Mother to 2 Young Kids • Community & Church Volunteer • Half-Marathoner • Political Candidate

• Partnerships • Funding• Message

Amplification• Fresh Ideas

BENEFITS OF SOCIAL COMMUNICATIONS

Page 9: DO YOU HEAR WHAT I HEAR? YOU HEAR WHAT I HEAR? WHO AM I? • Emergency Manager • Wife, Mother to 2 Young Kids • Community & Church Volunteer • Half-Marathoner • Political Candidate

• Find the Energy Hubs• Reputations / Credibility • Trust• Interest / Engagement • Confusion • Customer Service

Concerns

WHAT CAN YOU LEARN IF YOU LISTEN?

Page 10: DO YOU HEAR WHAT I HEAR? YOU HEAR WHAT I HEAR? WHO AM I? • Emergency Manager • Wife, Mother to 2 Young Kids • Community & Church Volunteer • Half-Marathoner • Political Candidate

HOW TO LISTEN

• Become Familiar with Social Media Capabilities• Social Networks like Facebook & Twitter• Photo & Video-Sharing like Instagram, YouTube,

Snapchat, Periscop• Use Social Media to Gather Your Daily News

• Twitter Advanced Search• Use Social Aggregators like IceRocket, Topsy or

Addictomatic

Page 11: DO YOU HEAR WHAT I HEAR? YOU HEAR WHAT I HEAR? WHO AM I? • Emergency Manager • Wife, Mother to 2 Young Kids • Community & Church Volunteer • Half-Marathoner • Political Candidate

WHAT IS A VIRTUAL OPERATIONS SUPPORT TEAM?

• Team of “Trusted agents,” organized and directed by EM Response Organizations • Incident Management Teams

• Incident PIO’s

• Emergency Operations Centers

• VOST teams are given social media and web-based missions to manage

Page 12: DO YOU HEAR WHAT I HEAR? YOU HEAR WHAT I HEAR? WHO AM I? • Emergency Manager • Wife, Mother to 2 Young Kids • Community & Church Volunteer • Half-Marathoner • Political Candidate

Step 1: EM Organization activates VOST team leader,

(or VOST decides to self-deploy if pre-arranged with criteria)

Step 2: VOST Team Leadactivates local and nonlocal team

members

Activations may vary and be subject to change based on pre arrangements with EM agencies. #VOST ON TWITTER HTTP://VOSG.US

VOST Activation

Page 13: DO YOU HEAR WHAT I HEAR? YOU HEAR WHAT I HEAR? WHO AM I? • Emergency Manager • Wife, Mother to 2 Young Kids • Community & Church Volunteer • Half-Marathoner • Political Candidate

PROACTIVE LEADERSHIP

Page 14: DO YOU HEAR WHAT I HEAR? YOU HEAR WHAT I HEAR? WHO AM I? • Emergency Manager • Wife, Mother to 2 Young Kids • Community & Church Volunteer • Half-Marathoner • Political Candidate

PROACTIVE LEADERSHIP

Page 15: DO YOU HEAR WHAT I HEAR? YOU HEAR WHAT I HEAR? WHO AM I? • Emergency Manager • Wife, Mother to 2 Young Kids • Community & Church Volunteer • Half-Marathoner • Political Candidate

PROACTIVE LEADERSHIP

Page 16: DO YOU HEAR WHAT I HEAR? YOU HEAR WHAT I HEAR? WHO AM I? • Emergency Manager • Wife, Mother to 2 Young Kids • Community & Church Volunteer • Half-Marathoner • Political Candidate

QUESTIONS & DISCUSSION?

Cheryl [email protected]://www.slideshare.net/cherylble


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