DIY TOOLS FOR SOCIAL MEDIA MANAGEMENT
AGENDA
Listening Dashboard Content Map Content Calendar DIY Tools
LISTENING DASHBOARD
Save time looking for news Monitor multiple channels at once Track your organization and your cause Create a shared tracking space for your
team or whole organization
LISTENING WITH RSS
LISTENING WITH RSS
LISTENING WITH RSS
Twitter search News sites Blogs and blog networks
Technorati Digg Blogpulse Boardreader
LISTENING WITH ALERTS
LISTENING WITH TWITTER
LISTENING DASHBOARD
LISTENING DASHBOARD
USING THE DAHSBOARD
USING THE DASHBOARD
USING THE DASHBOARDHSUS is tracking:
Their own name including acronyms, misspellings
Current issues that people are talking about
Detractors and Competition
Prominent people in their org
CONTENT MAP
STEP 1: CONTENT
Examples:Program or service updates/changesStaff announcementsJobs Volunteer opportunitiesFundraisersEvents
STEP 2: GOALS
Examples:Increase visibility of the organizationIncrease participationRaise fundsBuild leadershipFind sponsors or partnersRecruit volunteersBuild community
STEP 3: OUTLETS
Examples:Newsletter or mailingEmail newsletterTwitterFacebookLinkedInWebsiteBlog
CONTENT MAP TEMPLATE
>> Get this template! http://bit.ly/DIYtemplate
USING THE CONTENT MAP
Staff create content, events, media Reference content map Share content with appropriate staff
for posting to channels Make notes for tracking Update map as necessary Use regularly for meetings and planning
CONTENT CALENDAR
Easy reference Coordinated messages Supports tracking and segmenting
Ensure people receive appropriate amount of messages
Create multiple touchpoints ID traffic sources
CONTENT CALENDAR TOOLS
Google calendar Divvy Shared calendar of your preference!
CONTENT CALENDAR TIPS
Create a format Ie: Message (STAFF) – Segments, Details
Use color codes if possible Use all-day and timed events
All-day for emails Specific time for social media posts All-day for blog posts
SOCIAL MEDIA METRICS
Track against organization goals Update it weekly Track over time for trends and
comparison Create goals for yearly and average Include notes to provide context
GOOGLE ANALYTICS
ALERTS
METRICS TRACKING TEMPLATE
Get this template! http://bit.ly/DIYmetrics
DIY TOOLS - FREE
Google Apps Tweetdeck, Hootsuite Bit.ly Netvibes Google Analytics Storify
DIY TOOLS – TOOL SPECIFIC
Twitalizer 14blocks booshaka EdgeRank Klout
DIY TOOLS – LOW COST
Hootsuite Pro CoTweet Small Act’s Thrive Spredfast Sprout Social
QUESTIONS?
Email: [email protected] Twitter: @amyrsward Web: http://nten.org Blog: http://amysampleward.org
RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organization/http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-base/http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.htmlhttp://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-smms/
http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference-and-the-opportunity/http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting-change/http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-community-building/
http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/
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