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Page 1: Disney and Pixar
Page 2: Disney and Pixar

HISTORICAL BACKGROUND

• The Walt Disney Company was founded on October 16th 1923 by brothers Walt and Roy Disney.

• It is one of the largest media and entertainment corporations in the world.

• It’s the owner of 11 theme parks and several television networks, including the American Broadcasting Company (ABC).

• Disney started making films in the 1930’s.• Some of their first films were Snow White, Bambi and Pinocchio.• A lot of their earlier films were animated adaptations of children’s fairytales.

Page 3: Disney and Pixar

51 animated 2D films in total. Not strong in 3D animation.

Snow White and the Seven Dwarves Cinderella Alice in Wonderland

Peter Pan The Lion King Mulan Winnie the Pooh

Page 4: Disney and Pixar

COND... Pixar Animation Studios was started by John Lasseter & George Lucas Pixar was initially a computer graphics division owned by film maker George

Lucas known as Lucas film limited. In 1986, Steve Jobs purchased the computer graphics division of Lucas Film Ltd. for $10 million and established it as an independent company named Pixar , co-founded with Dr. Edwin E. Catmull. On November 22, 1995, Pixar Animation Studios forever impacted the future of filmmaking with the release of its first feature film, Toy Story. The film went on to become the highest grossing film of 1995 with $362

million.

Page 5: Disney and Pixar

1991 1991 1993 1995 1997 1999 2001 2003 2005 2006

Acquisition consumated

5/5/2006

Walt Disney - Pixar acquisition is announced

24/1/2006

Robert Iger becomes Walt Disney CEO

1/9/2005

Relationship soured

1/1/2004

Disney & Pixar signed cooperative agreement for 5 movies

1/1/1991

Timeline

Page 6: Disney and Pixar

OBJECTIVE DISNEY

WORLD’S LEADING PRODUCER AND PROVIDERS OF ENTERTAINMENT

PROFITABILITY,NOT QUALITY

PIXAR COMBINE THE

PROPRIETARY TECHNOLOGY AND WORLD CLASS CREATIVE TALENT TO DEVELOP COMPUTER ANIMATED FEATURE FLIMS

QUALITY

.

Page 7: Disney and Pixar

MOTIVE OF PARTNERS DISNEY ACQUIRE CORE

STRENGTH OF PIXAR INCREASE IT REVENUE DECREASE IT

COMPETITION ACCESS TO

TECHNOLOGY

PIXAR GAIN THE BENEFIT OF

BEING ABLE TO PRODUCE OTHER LINE OF PRODUCT

INCREASE THE REVENUE AND SALES

Page 8: Disney and Pixar

1991 1991 1993 1995 1997 1999 2001 2003 2005 2006

Acquisition consumated

5/5/2006

Walt Disney - Pixar acquisition is announced

24/1/2006

Robert Iger becomes Walt Disney CEO

1/9/2005

Relationship soured

1/1/2004

Disney & Pixar signed cooperative agreement for 5 movies

1/1/1991

Timeline


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