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Page 1: Digital Marketing Solutions for Publishing, Media & Entertainment | Lyris

Copyright © 2014 Lyris, Inc. All rights reserved.

Personalize to MonetizeKeep your Audience Engaged with the Lyris Audience Messaging Platform

Publishing, Media, & Entertainment Solutions Brief

2014

Page 2: Digital Marketing Solutions for Publishing, Media & Entertainment | Lyris

2 Copyright © 2014 Lyris, Inc. All rights reserved.

Experience serving the email marketing needs of B2C and B2B publishers, media,

daily news, entertainment.

Lyris Experience in Publishing and Media

Over 5,000 customers worldwide trust Lyris, including many in the publishing, media, and entertainment industries.

Page 3: Digital Marketing Solutions for Publishing, Media & Entertainment | Lyris

3Copyright © 2014 Lyris, Inc. All rights reserved.

Solutions that Solve Key Business Challenges

Sell more subscriptions and deliver more ad impressions.

Drive revenue from email marketing.

Deliver content value to all subscribers.

Keep audiences engaged and loyal.

Adapt to mobile device proliferation and increased audience control.

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4 Copyright © 2014 Lyris, Inc. All rights reserved.

How Lyris Can Help

Target and engage audiences with personalized email content.

• Richsegmentationandanalyticsbasedonasingleviewofyouraudience

• Behavior-basedtargetingofpersonalizedcontent

• Automatedcontentfeeds

• Advancedtriggers,A/Bsplittestingdesignedtoenforceemailbestpractices

Page 5: Digital Marketing Solutions for Publishing, Media & Entertainment | Lyris

5 Copyright © 2014 Lyris, Inc. All rights reserved.

How Lyris Can Help

Reach the inbox more often.

• LyrisAdvancedDeliveryManagementConsoleandOptimizationSolution

• LyrisAdvancedEngagementAnalytics

• Emailanatomyandmobileoptimizationbestpractices

• Programdesignandstrategy

Emailpreviewsacross30+devicesandemailclients

DeliveryMonitor

Spamfilteranalysis

Page 6: Digital Marketing Solutions for Publishing, Media & Entertainment | Lyris

6 Copyright © 2014 Lyris, Inc. All rights reserved.

How Lyris Can Help

Manage messaging across all your brands.

• Tieredaccessmodelaccommodatesmultiplepropertieswithindividualreportingandvisibilityacrossorganizations.

• Enforcebrandandcontentidentitywiththeuseoflockedtemplates.

NationalPublicRadio

Sub-Orgs

Settemplatestoenforcecorporatebranding

Findspecificreportspersub-org

KPLU

OBP

WGMU

KIOS

NCPR

WFAE

WDET

WKAR

KERA

WYPR

WXPN

KWMUWRTI

HeadOrganization

Page 7: Digital Marketing Solutions for Publishing, Media & Entertainment | Lyris

7 Copyright © 2014 Lyris, Inc. All rights reserved.

How Lyris Can Help

Measure and optimize performance.

• Viewdetailedperformancemetricsattheindividualmessageandcampaignlevel.

• Evaluatetheeffectivenessofcontentwithoverlayheatmapreporting.

• Easilyconnectwithanydataanalyticsinitiativetoderiveadditionalmessagingopportunities.

154 Clicks146 Clicks

136 Clicks

109 Clicks

174 Clicks

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109 Clicks 111 Clicks

119 Clicks

128 Clicks

102 Clicks

101 Clicks

Email Click/Heat Map

Page 8: Digital Marketing Solutions for Publishing, Media & Entertainment | Lyris

8 Copyright © 2014 Lyris, Inc. All rights reserved.

How Lyris Can Help

Easily integrate audience data.

• Integratewithallyoursubscriberregistrationdata,contentmanagementsystems,Webanalytics,andotherapplicationsmoreeasilyandquickly.

• Adapttoyouruniqueneedsbylayeringdigitalmessagingcapabilitiesintoyourproprietarymediaoutlets,applications,orchannels.

Digital Channels

Traditional Media Analytics Databases

and Tools

EnterpriseData

CRM

3rd Party Data

SocialBehavior

Mobile andCloud Apps

Sharing Services

Subscriptions and Media Downloads Content Management

Systems

Page 9: Digital Marketing Solutions for Publishing, Media & Entertainment | Lyris

9 Copyright © 2014 Lyris, Inc. All rights reserved.

Start with the Basics

Welcome Program toincreasesubscriberengagementandROI

Preference Center tocapturevaluablesubscriberdataforsegmentingandtargeting

Page 10: Digital Marketing Solutions for Publishing, Media & Entertainment | Lyris

10Copyright © 2014 Lyris, Inc. All rights reserved.

Start with the Basics

Real-Time Retargetingforsubscriptionormediasales

Cross-Promote Content

Page 11: Digital Marketing Solutions for Publishing, Media & Entertainment | Lyris

11 Copyright © 2014 Lyris, Inc. All rights reserved.

Loyalty and Win-Back Programs:Subscriptionwelcomethroughre-engagement

Start with the Basics

Live Email Content todriveaudiencestoupcomingmediaeventsandothertime-basedpromotions

Page 12: Digital Marketing Solutions for Publishing, Media & Entertainment | Lyris

12 Copyright © 2014 Lyris, Inc. All rights reserved.

Lyris provides all the resources you need.Small Marketing Team?

Strategic Services• Email Audit and Roadmap

• Digital Marketing Expert Guidance

• Design and Content Review

• Segmentation Analysis

• List Growth Strategy and Plan

• Automation Campaigns

Deliverability• Daily Monitoring

• Block Identification & Removal

• Weekly Delivery View Reports

• Deliverability Consultation

• Dedicated IP Set-Up

• Reputation Audit

• IP Ramp-Up

• Program Strategy

Creative Services• Email Design

• Email Template Development

• Mobile Optimization

• Social Forms

Technical Services• API Success Package

• Custom Reporting

• Other Custom Development

Data Services• Data Migration & Mapping

• Systems Integration

• Data Cleansing

Training• Online User Training

• Custom Training

• Data Mining & Analytics Training

• Analysis and Reporting

• Social Integration

• Welcome Program Definition

• Multi-variate Split Testing Package

• Mobile Optimization

Page 13: Digital Marketing Solutions for Publishing, Media & Entertainment | Lyris

13 Copyright © 2014 Lyris, Inc. All rights reserved.

Applications to AUTOMATE customer engagement

Open architecture to EXTEND, integrate, and adapt for best fit

Expertise to OPTIMIZE experience, revenue, and reach

Why Lyris?

Lyris uniquely delivers the core components of an Audience Messaging Platform

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14Copyright © 2014 Lyris, Inc. All rights reserved.

North America

UnitedStates Corporate HQ 6401 Hollis Street, Suite 125 Emeryville CA 94608 USA

Toll-free +1800 768 2929 Intl. +1510 844 1600 Fax +1510 844 1598

Europe EMEA

UnitedKingdom 1 Vincent Square Victoria, London SW1P 2PN

Main +020 7630 2960 France +33 176 66 0023 Sales +020 7630 2961 Support +020 7630 2962

Latin America

Argentina Luis María Campos Ave. 1061 3rd floor (C1426BOI) Ciudad Autónoma de Buenos Aires

Main +54 11 4777 2557 Mexico +52 55 4170 8541

Brazil Rua Olimpíadas 205 4th floor (04551-000) Vila Olímpia São Paulo, SP, Brazil

Main +55 11 3711 5698

Asia Pacific

Australia APAC Sydney Headoffice 46 Market Street Level 4, Suite 404 Sydney, NSW Australia

Phone +61 2 9299 1118 Support +1800 179 675

Contact

About Lyris, Inc.

With more than 20 years’ experience, Lyris is a global leader of innovative email and digital marketing solutions that help companies reach audiences at scale and create personalized value at every touch point. Lyris’ products and services empower publishers to design, automate, and optimize experiences that facilitate superior engagement, increase conversions, and deliver measurable business value. The Lyris solutions portfolio is uniquely comprised of award- winning messaging automation software, digital marketing strategy and deliverability services, and a componentized and flexible integration framework that revolutionizes the way marketers can extend digital messaging across the enterprise. More than 5,000 companies worldwide partner with Lyris to manage connected customer communications. Learn more at www.lyris.com.

lyris.comCopyright © 2014 Lyris, Inc. All rights reserved.

Call 888.465.9747 or email [email protected] to talk with a Lyris solutions consultant today!


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