Executive Presentation
Inaugural Digital Agenda 2012 Preparation Meeting Copyright
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27 Countries500 Million Population20 Million CompaniesVery
strong Mid Market
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_______________________________________________________________________________Meeting
AgendaThe EU Commission objective for the Digital Agenda 2012
Quick introduction to the overall project
Social Media strategy development methodology
Project overview - timeline, resources, objectives,
measurement
Team definition and objective for phase I (Assessment)
Deadlines
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_______________________________________________________________________________Workshop
Objective:Address the three perspectives of the social media
economy: businesses, web entrepreneurship with job creation
potential and public sector.
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_______________________________________________________________________________SummaryThe
EU Commission is spending Billions in the Digital Agenda
ProjectSocial Media is one of 8 projectsI was invited to speak
about Social Media, and now engage in strategy development.Isidro
Laso is the official officer of the Digital Agenda Europe for the
Social Media SideAssembling a group of smart social media people
who initially volunteer on the strategy developmentWith the support
of the EU Commission we are collectively trying to empower millions
of businesses in the EUWhile volunteering today I guess we can all
participate in quite some significant business uptake on the social
media front
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_______________________________________________________________________________Social
Media Development
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years Social Media2003 LinkedIn opens their doors2004 Facebook goes
online2006 Twitter starts as internal pet project2008 Presidential
campaign with Obama
2009 Borders between personal and business usage becomes very
blurryBusinesses and news stationen promote their social media
presence2010 the year of social media for business First $100
Million investments with SM2011 User generated content beats corp.
Content - Fear of bad feedback replaced by fear of being
ignored2012 Highly strategic global engagement politically and
economically
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_______________________________________________________________________________7Social
Media Landscape EuropeCountryFacebook UserChange( %)Pen.registred
Biz 2009Italy21,618,760+321
3601.51%37.22%3,889,543Spain16,314,500+686
1804.39%35.08%2,392,652France24,260,560+660
8202.80%37.46%2,193,030Germany23,522,500+921
8404.08%28.59%2,057,268United Kingdom30,783,600+534
2601.77%49.37%1,666,947Poland8,293,660+486
1806.23%21.56%1,445,455Czech Republic3,613,240+61
1601.72%35.42%907,280Greece3,698,360+51
7401.42%34.40%833,233Portugal4,342,380+138
6603.30%40.45%745,935Netherlands6,460,880+488
5208.18%38.50%617,807Sweden4,662,780+90
5801.98%51.39%591,875Hungary3,965,100+86
6402.23%39.68%555,947Romania4,690,680+284
1006.45%21.36%495,228Belgium4,647,920+133
9802.97%44.59%478,627Austria2,782,880+75
9202.80%33.88%290,686Bulgaria2,314,660-17
280-0.74%32.38%276,717Finland2,138,380+54
3002.61%40.69%224,595Ireland2,114,520+29
3601.41%45.74%168,342Lithuania1,034,460+26
1202.59%29.18%113,059Slovenia685,280-200-0.03%34.21%111,835Latvia345,420+17
4805.33%15.57%78,281Slovakia1,909,080-24
120-1.25%34.90%62,497Estonia460,300+3
7000.81%35.65%50,600Cyprus554,860+32
0406.13%50.32%47,545Luxembourg211,460+19
70010.27%42.50%27,288Malta200,480+4
6802.39%49.29%27,288Denmark2,837,520+23
1400.82%51.45%Total178,464,22020,349,560 Copyright Digital Agenda
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_______________________________________________________________________________Proposal:Creating
a pan European Social Media Strategy to stimulate small and medium
size businesses and innovative start-ups across the EU leveraging
social media to create a sustainable growth, additional jobs and
being able to compete in a global market. Specifically we want to
double the number of businesses, actively engaged in social media
who created new jobs, year over year till 2016. Copyright 2012
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_______________________________________________________________________________Social
Media Strategy Development Methodology Copyright 2012 Copyright
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_______________________________________________________________________________Methodical
Social Media ApproachAssessing the situation before the final goals
for the social media strategy are agreed on Understanding the real
needs and issues in the EU in regards to business development
Abstracting Social Media relevant sentiments
Developing a pan European SWOT Analysis
Strategy development leveraging the Social Media Strategy
Hexagon
Program Development, Resources, Budgets
Execution Execution - Execution
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_______________________________________________________________________________Methodology
OverviewFour Quadrant Assessment MethodologyCustomer, Brand,
Partner, Competition
NCP ModelNetwork Contribution Participation
Strategy HexagonGoal, Mission, Benefit, Action, Program,
Report
Social Media Planning FrameworkProfessional execution model of
goal oriented social media programs
Organization ModelA Social Media Service Architecture
Social Media ROI How to deal with it how to calculate an ROI
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_______________________________________________________________________________Social
Media Strategy Part 1Within 6 weeks:AssessmentFour quadrant
assessment model
Assesing the state of the union within each participating
country from a users point of viewEU presence in that countrySocial
presence of businesses within the respective countryCompeting
Nations
Initiating Strategy Development at EU Commission Meeting in June
in Brussels
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_______________________________________________________________________________Team
Assembly Copyright 2012 Copyright Digital Agenda
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_______________________________________________________________________________We
need lots of smart people Social Media StrategistsFor each
participating country, contributing to the overall strategy
development and guiding the executionBackup Strategist8 Experienced
Social Media Practitioner for each participating countryHelping
with the initial assessmentWorking on program
developmentCommunicating with local social media manager, community
manager and other social media groupsEngaging with the local
chamber of commerceWorking on Buzz Campaigns locally and on pan
European levelAll together by June 8 ;)
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_______________________________________________________________________________ParticipationPlease
decide if you have the bandwidth and skills to join this
journey
We will run a short survey in the next 24 hours well let you
knowPlease contact me any time
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_______________________________________________________________________________Discussion
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_______________________________________________________________________________Thank
You+1 (650) 384-0057+49 (39) 2023-8748
Digital Agenda Europe Page and Group
@AxelS #da12social
All social presences: http://XeeMe.com/axels Copyright Digital
Agenda Group#XeeMe.com/da12social#da12social
_______________________________________________________________________________18Thank
you
Let us inspire you personally.
you dont need to buy, but you should know.
Give us a call and let us explore what we can do for you. 650
384 0057 or send us an email to [email protected]
Agenda Europe Preparation for the Social Media Strategy
Proposal
More info on http://xeeme.com/AxelS or +1 (650) 384-0057.
2012 DA12 Social Group . All rights reserved.
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