Transcript
Page 1: Digital Age 2.0 - Brian Solis

@briansolis

Innovation and Digital Marketing

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Top Down

Bottom Up

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Social Media is About Sociology and Psychology More So Than

Technology

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We are defining a new era of society…

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Social “Me”dia

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Content Context is King

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The dawn of the contextual networks

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Love

Life

Politics Business

Interests

Passion

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An Audience with Audiences

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The Center of Attention

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Closer…

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Yes!

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“People” = the 5th Element

People

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Peer

Influencer

Adversary

Advocate

Customer

Idea Generator

Decision Maker

Advisor

The Roles of

the Social

Consumer

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The Last Mile: The socialization of business

Brand + BrandRepresentatives

Sa

les

Marketing

Service

Support

Consumer

Brand Voice

Pu

rpo

se

Public

Relations

Inten

t

Value

Peers

Experts Influencers

Influ

ence

Trust Zone

Experien

ce

Perception

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The 5 I’s of Social Marketing Influence

Intelligence

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No Brand is an Island

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Word of Mouth doesn’t work, tell everyone you know

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Social Objects are the future of marketing and communications

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Paid

Ear

ned

Ow

ned

BannersSponsored Posts

Ads

SEO

Paid Tweets &Posts

StoryValue

Em

pat

hy

Relevan

ce

INF

LU

EN

CE

Social Media Optimization

Search Engine Optimization

RE

FE

RR

AL

S

Blogs

TabsTweets

Broadcast

PodcastsImages

Posts

Wall Posts

Word of Mouth

Viral

Apps

Widgets

Virtual Goods

Sh

arin

gT

ren

din

g

The S

ocia

l Media

Eco

syste

m

Syndi

catio

n

Tweets

FoFs

Livestreams

Social G

raph

Participatory

Sp

on

sored

Brand

Updates

Video

Check-ins

Retweets

Video

Likes

Shares Content

Marketing

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Social Media Optimization

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Syndicating Social Objects

Social Object

www.com

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The art and science of influence

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Influence… The ability to inspire desirable and measurable action and outcomes

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Viral Videos aren’t “Viral” Until They Go Viral…

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Influencers won’t “magically” find your content…

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We Must Connect the Dots

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Do you know who is influencing your markets?

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1 + 1 = Many

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Social Nicheworks

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Real Time vs. Right Time

McA

Wil

liam

s.co

m

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Social Media is Rich with Emotion

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Social Media is rich with emotional connections

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Behaviorgraphics

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Be Transparent

Believable

Au

then

tic

Yourself

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RRS

Relevance.Resonance.Significance

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Micro Disruption Theory & The Social Effect

Attention Aperture

Time

Resonance

DisruptionPoint

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Metrics: The Value + Innovation Cycle

Learn + Adapt + Create

Measure

Listen

Engage

Engage

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#Engage

This is your time to…


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