IMPACT 2014 | May 5th-10th
Drug Awareness Health Promotion Initiative “Mocktails: memories of a fun night”
Torres Vedras | Portugal
HEALTH PROMOTION PRINCIPLES Ottawa Letter (OMS 1986)
Process that aims to increase individuals and communities’ capacity to control health, strengthening the rights and responsibility for health. Focus on programs and actions to change behaviors and lifestyle risks such as dangerous driving, drug abuse… STRATEGIES: • Cause defense; • Training: information, skills and opportunities to make healthier choices; • How: inter, intra and non-governmental, industry, experts, communities, media…
“Health is a basic human right and is essential for social and economic development. It is a process of enabling people to increase control over, and to improve, their health”
in Jacarta Declaration., 1997
MARIJUANA USE AND PERCEIVED RISK AMONG 12TH GRADERS, 1975 TO 2009
50%
Past Year Use 40%
30%
Perceived Risk 20%
10% ’75
’80
’85
’90
’95
’00
’05
Source: The Monitoring the Future study, the University of Michigan
Benchmark | Incresead Social Risk Perception Decreases Drug Abuse
FONTE Kevin A. Sabet Presentation – Russia May 2013
Torres Vedras 24.600 inhabitant
40kms from Lisbon
Community Problem
ESPAD’12 Drugs Use - 17- 18
years 8% other drugs 16% cannabis 52% alcohol
School dropout
18-24 years 20,8% (against 13% EU)
Eurostat’12
Increased Delinquency 12,9%
& Teenage Pregnancy
9% (#1 EU)
Incresead Use of Cannabis and Alcohol
in Torres Vedras
Incresead Road Accidents &
Domestic Violence
Lack of Prevention Plans in School
“Mocktails” Initiative 2009-2014
WHAT IS IT? Action focused on increasing drug awareness risk perception and to promote health and community engagement based on a cooperative strategy promoted by Dianova Portugal in partnership with +40 national, regional and local public & private Organizations. AIMING (WHAT? / FOR WHOM?) Awareness of alcohol and drug abuse consequences, such as school dropout, anxiety/depression, traffic / road accidents among teenagers and young adults (15-25 years). DYNAMICS Engage Institutional Partners, Sponsors, Media, Schools and young adults… A Socially & Healthy Responsible Initiative. WHERE? Torres Vedras, Portugal, May 2009-2014…
“Mocktails” Initiative 2014
Increasing awareness without moral prejudice in a close relationship and cooperation is the
philosophy of this initiative focused on Health Promotion!
“Mocktails” Initiative 2014
Use of drugs and alcohol "is the main cause road accidents in Portugal followed by Excessive Speed” | 2.234 drivers 15 – 19 years involved in car roads
55 PSP & GNR Police Officers + Wing Girls Red Bull increment awareness on a civical
responsible attitude to decrease risk behaviors related to alcohol abuse
40 Citizenship Awards 0% Alcohol = Red Bull Can
42 National | Regional Partners
15 INSTITUTIONAL,
SPONSORS e MEDIA
9 SCHOOLS
4 RESTAURANTS
14 DISCOS
& PUBS
42 National | Regional Partners
2 MEDIA PARTNERS
PROMOTORS 6 INSTITUTIONAL PARTNERS
42 National | Regional Partners
9 SCHOOL PARTNERS
42 National | Regional Partners
5 SPONSOR PARTNERS
42 National | Regional Partners
18 LOGISTIC PARTNERS
Ambassadors Volunteers
103 Night Clubs Employees
44 Health
Ambassadors
55 Police Officers PSP | GNR
PC TVD | Wing Girls Red Bull
Promotional Materials
Flyers | Posters | Vouchers | T-shirts | Banners | Headers
4th Edition Humor & Music Concert
Media News Released
Social Media Promotion
Facebook Linkedin Websites
Blog
Post Event Testemonials
“Mocktails” Social Impact (Outupts) 2014
2.500 People who healthy consumed Mocktails
1.200 Students in 9 Schools
53 PSP | GNR & Protecção Civil TVD
Officers 23 Patrol Vehicles
44 Volunteers with a blast smile and lots
of energy
42 Partners* &
103 Night Clubs Employees
40 Impacted People on auto-stop operations PSP/GNR +
Wing Girls Red Bull
2.200 Audience
Concert 4th Edition of “Humor and
Music”
6.182 PEOPLE
*Considering 1 Person per Partner as minimum indicator
“Mocktails” Social Impact (Outupts) 2009-2014
14.474 People who healthy consumed Mocktails
5.200 Students in 21 Schools
139 PSP | GNR & Protecção Civil TVD
Officers
241 Volunteers with a blast smile and
lots of energy
191 Partners* & 478 Night Clubs
Employees
488 Impacted People on auto-stop
operations PSP/GNR
5 (14) Wing-Girls Team
120 Citizenship Awards
0% alchol (Red Bull Cans)
3.553 Concerts/Associated
Events
24.898 PEOPLE
*Considering 1 Person per Partner as minimum indicator
Positive Change of Behavior Through Health Education & Promotion
↓ An effective way to Individuals and Groups learn how to behave, in order to
promote, maintain and/ or restore health through education, information and mobilization of public opinion, engaging the whole community.
Collaborate with us to Inspire Change…!
Be a Partner on the next edition…
EMBRACE THE CHANGE
LEARN WITH MISTAKES
HAVE FUN WITHOUT RISK
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Dianova Networl | Hub of Public Affairs Internationally Recognized
MISSION: To develop actions and programs that will contribute to the Personal Autonomy and Social Development.
3 Continents | 11 Countries
Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 23
Dianova recognized as Private Institution for Social Solidarity, Public Utility Association and
Non-Governmental Organization for Development
Education and Health
Promotion
Drug Abuse Treatment
Socio and Professional
Reintegration
Psychosocial Support
Training & Empowerment
(Hard | Soft Skills)
Social & Organizational
Innovation
Cooperation Culture
Oriented
Social and Solidarity
Agent
Social Changing Promoter
Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 24
AFILLIATIONS
PROTOCOLS
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Certifications | Accreditations Dianova
ISO 9001:2008 Quality Management System CTQL (1ª em Portugal)
EFR Family Responsible Entity Social Economy (1st in Portugal)
DGERT | CCPFC Training Organization (CFD) DGERT – MTSS | CCPFC – ME
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Social Enterprise Nursery Plant
HEADQUARTERS Dianova Portugal
Therapeutic Community Quinta Lapas
Training Centre Dianova Reintegration Apartement
Psychosocial Support Center
+Health
Students Residential Emergency Center Project Casa Azul
Dianova | Operation Units (Lisboa | Oliveira Azeméis | Torres Vedras)
Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 27 Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal©
Dianova Team
Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 28 Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal©
TALENT RETENTION
90,7%
AGE Average 40,6
QUALIFICATIONS 30% University
70% Middle School
GENDER 46% Female 54% Male
AREAS 79% Programs
21% Management
42 EMPLOYEES
66% Direct Contracts
34% Indirect
Data 2013
Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 29
• Innovative? •Good
Governance? • Social Value?
•Good placework?
•Creative team?
•Quality? •Efectiveness? •Partnerships?
•Good Corporate Citizen?
• Social Development? Comunity
Leaderships Analysts
Investors e Sponsors
General Public Academy
Media
Market Prescribers Health , Education, Social Professionals Potential Clients Family Opinion leaders Competition
Government Legislators Regulators Politicians Central and Local Administration Projects Analysts International Agencies
Organization Board
Staff Volunteers
Suppliers Partners
Clients “Shareholders”
Reliable? Commitement?
Multi-Stakeholder Cooperation Culture based on a Strong Social Capital, Strategic Partnerships & Community
Networks
Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 30
SOCIAL IMPACT
2007-2013
Quinta das Lapas, 2565-517 Monte Redondo Torres Vedras Telf.: +351 261 324 900 Fax.: +351 261 312 322 E-mail: [email protected]| Website: www.dianova.pt
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